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Engagement Ring 101 - Tips for Finding the Perfect Jeweler

Once you’ve found the perfect person, the next step to getting engaged is finding the perfect ring.  Before you can even think about the “four C’s of diamonds,” which are cut, color, clarity, and carats, you have to first find a reputable jeweler who can help guide you through one of the most extensive, and often expensive, purchases of your life.

Picking a jeweler, however, need not be a difficult or confusing task.  The NY/NJ metro area is brimming with jewelry retailers.  Braunschweiger Jewelers in Morristown and New Providence, NJ offers the following tips to find the store that is right for you.  Simply remember your R’s and S’s:

1.       Research.  Check out the store’s website, facebook page, and/or twitter feed.  Find out if they cater to brides and grooms-to-be and if they have any upcoming promotions.  Many reputable jewelers even offer bridal consultants and have special events.  Contact the store to find out what bridal services are available.

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2.       Reputation.  New York and New Jersey have some of the best jewelers around.  Talk to family, friends, and co-workers to find out where they purchased rings and what the experience was like for them.  Check reviews online or with the Better Business Bureau to make sure you choose a qualified retailer.

3.       Ratings.  Diamonds one carat or larger should come with diamond-grading reports issued by independent gemological associations such as the Gemological Institute of America (GIA) or the American Gem Society (AGS).  Professional jewelers know this and will insist you receive grading information.

4.       Service.  Choose a jeweler who will not only help you find a ring, but will also help maintain the ring’s value in the future.  For example, some jewelers will also include maintenance in the purchase price, including yearly cleanings, prong adjustments, and necessary upkeep.

5.       Staff.  Rings come in different styles, shapes, and sizes.  Good salespeople will be able to help you find a suitable ring for your fiancé based on both her lifestyle and her personal style.  They will be able to teach you about the variety of different metals, stone shapes, colors, etc. so you will be able to make an informed decision about which ring is right for your future wife.

6.       Selection.  The best jewelers offer vast collections of rings from which to choose, including estate jewelry, antique rings, and contemporary pieces.  Some will even work with you to design and create a one-of-a-kind masterpiece.  But no matter what you choose, they will be with you every step of the way to ensure the process is relaxed and rewarding.

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About Braunschweiger Jewelers

Braunschweiger Jewelers is well-known for personally selecting styles with modern yet timeless design, impeccable use of exquisite colored gemstones and diamonds, and distinctive details. Our elite collections cater to an in-the-know clientele that seeks renowned designers like Marco Bicego and John Hardy, premier bridal selections and unique estate pieces.  Our philosophy is to offer the highest quality and superior craftsmanship while staying up-to-date with the newest trends. Braunschweiger Jewelers has been providing unparalleled service and selection since the 1930s. We are regularly featured in top magazines and have received “Best of” awards from NJ Bride (2012), NJ Monthly (2011-12), and The Daily Record (2010-11). For information and store locations, visit

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Berkeley Heights

TAPinto Spotlight on Business Features New Providence Dentistry

July 17, 2018

NEW PROVIDENCE, NJ - TAPinto "Summer Spotlight on Business" features local businesses and their owners who are important to our communities. Follow this column to receive a fresh perspective on small business owners and their unique needs while shining a spotlight on their stories.

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Avoiding 10% Tax Penalty

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Beneficiary Forms - As Important as Your Will

As you plan for the future, don’t leave out one of the most overlooked must-do’s: naming the beneficiaries of your retirement assets. Updating your beneficiary forms ensures that the legacy you worked so hard to build will be distributed correctly. Don’t delay -- the designations on your beneficiary forms supersede those stated in your Will. 

Try answering the ...

Enjoy a Lifetime of Discovery in Union County Parks

July 18, 2018

July is National Parks and Recreation Month, and Union County residents are invited to celebrate this year by exploring “undiscovered” programs and activities found throughout the nearly 6,200 acres of the Union County parks system.

“Union County was one of the very first counties in the United States to establish its own county-based park system for nature conservation and ...

Union County Honored for History Projects

ELIZABETH, NJ - The Union County Board of Chosen Freeholders is pleased to announce that two national achievement recognitions for history projects have been presented to the Union County Office of Cultural & Heritage Affairs, a division of the Department of Parks and Recreation.

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Union County College Foundation’s 3rd “Close the Gap” Campaign Surpasses Goal

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ReNew Salon and Spa Welcomes Senior Stylist Joan Mormilo

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She has extensive product knowledge, focuses on keeping up-to-date on industry standards and practices, believes in mentoring young stylists, and is a team player who strives to ...

Geoffrey the Giraffe Moves In To New Brunswick Children's Hospital

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Upcoming Events

Wed, July 18, 10:30 AM

Berkeley Heights Public Library, Berkeley Heights

Story Time & Craft with DIVA DELORES AND THE ...



Wed, July 18, 1:30 PM

Trailside Nature & Science Center, MountainsidE

Trailside’s Annual Summer Wednesday Matinee ...

Arts & Entertainment Education


Wed, July 18, 6:00 PM

Summit YMCA, Summit

Senior Summer BBQ at the Summit YMCA

Food & Drink

Wed, July 18, 7:30 PM

Chatham United Methodist Church, Chatham

Masterwork’s Summer Sing Four to Feature Brahms

Arts & Entertainment


Wed, July 18, 7:30 PM

Memorial Park, Berkeley Heights

2018 Berkeley Heights Summer Concert Series

Arts & Entertainment

Special June Episode of 'Berkeley Heights Here & Now' Features 6th Annual Street Fair

BERKELEY HEIGHTS, NJ – The Berkeley Heights Communications Committee (BHCC) today announced a special edition of Berkeley Heights Here & Now is available on the Township website,


The special episode features the 6th Annual Berkeley Heights Street Fair held on June 24 and includes onsite interviews with attending residents/visitors, event ...

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5 Simple Ways to Save Water this Summer

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