HomeTowne Television (HTTV) President and CEO Fred Honold spoke to the group about the current state and future direction of the neighborhood network.

HTTV's $200,000 budget is funded by the City of Summit, as well as, production fundraising from partners such as Paper Mill Playhouse, Overlook Medical Center, Reeves Reed Arboretum and the Visual Arts Center and individual donations. 

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Honold discussed opportunities for the Chamber members to get exposure through HTTV.  

"We have been trying to stay at pace with technology," said Honold.  Technology has improved with better cameras with high definition, allowing community happenings to go live.

Lisa Allen, who leads HTTV's social media, spoke of the growth of their online presence with the revamped website, Facebook, YouTube and Twitter. Women age 25-54 is our biggest audience, said Allen.  "We are trying to reach out and touch the influencers of the community."

Allen advised the room of professionals to get a good video on your website. "Put a 30 second video on your website -- tell them who you are and share on Facebook, we share it on our Facebook and we get you out there," said Allen. 

She further explained that merchants and businesses can produce a half hour show with HTTV for $300. The shows are seen on HTTV multiple times a week and a YouTube link can be shared to Facebook and Twitter to reach the "influencers of the community" including millenniums [through YouTube].

HomeTowne Television®(HTTV) is a local 501(c)(3) non-profit cable access station and video production company. It serves as a hyper-local media outlet (broadcast and web) for immediate and surrounding communities.