SUMMIT, NJ -   DHIFI, Inc. (“Don’t Hide it, Flaunt It!” or “DHIFI”) is announcing the launch of its national Kids Flaunt Essay Contest in collaboration with Scholastic. The Kids Flaunt Contest is available to 4th grade classrooms in all public and private schools nationwide: Select prizes for the contest were donated by the National Football League and Creativity for Kids®, a Faber-Castell® brand!  Inspired by the DHIFI theme, “The things that make me different make me, me,” the DHIFI Kids Flaunt Contest is aimed at empowering kids who feel different to share their personal stories while inviting their classmates to recognize what makes them unique. The program combats intolerance and builds empathy among kids toward each other. 

Founder and President, Meg Zucker, created DHIFI, a 501(c)(3) organization with a mission to advance acceptance, understanding, tolerance and mutual respect for a person's blatant or invisible difference.  Based on her own family’s life experience impacted by a physical difference, Meg creates programming for DHIFI Inc. with a goal to encourage people of all ages to flaunt their own differences and ultimately embrace and celebrate what makes us all unique.

In describing the past success of the Kids Flaunt Contest, Meg explains:“Over the years we have received thousands of essays from kids about their visible and/or invisible differences.” Our Kid Flaunters are proud of their writings and share them with their classroom, family and friends.”  The contest provides teachers an opportunity to prompt important discussions with their students that they might otherwise not know how to introduce. Our 2015 winner was a girl from California named Callia who wrote about her brother, Tim, who has autism.  According to Callia, “Tim has taught me that you shouldn’t judge people because of first impressions and that caring about what other people think about you is good for nothing.”  Our 2016 winner was a boy, Rayyan, from Illinois who was being bullied because of his Muslim faith. By participating in the Kids Flaunt Essay Contest, students learn that being different is actually the very thing that unites us all.

To learn how to enter the contest and for complete rules, visit: www.scholastic.com/flauntit. Click on this link to watch the promotional video: Educators must submit entries on behalf of student entrants. One winner will be selected and four finalists will receive prizing, plus classroom books for each contest winner’s teacher. The deadline for the contest is November 3, 2017. No purchase necessary. Void where prohibited