BERKELEY HEIGHTS, NJ - Agencies throughout state of New Jersey, including the Berkeley Heights Police Department, will be participating in the 2015 Labor Day Statewide “Drive Sober or Get Pulled Over” campaign, according to the Final Grantee List posted by the  New Jersey Division of Highway Traffic Safety.

The campaign begins Aug. 21 and runs through Sept. 7, with local and state law enforcement officers conducting sobriety checkpoints and roving patrols to look for motorists who might be driving while intoxicated.

According to the State of New Jersey website, the campaign is a national one designed to raise awareness about the dangers of drinking and driving with high-visibility enforcement and public education tools that include posters, banners and video display signs. The program began in 1999, and works to combat drunk driving during the Labor Day holiday.

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The statistic on the NJ.gov website states, over 10,000 people were killed in motor vehicle traffic crashes. These alcohol impaired-driving fatalities accounted for 31 percent of the total motor vehicle traffic fatalities in the United States.

There is a zero tolerance message for this campaign. If drivers are caught operating their vehicle while impaired, they will be arrested.

Grants are provided to law enforcement agencies through the Division of Highway Traffic Safety to run the two-week campaign.

The New Jersey Division of Highway Traffic Safety is committed to making our neighborhoods safer and will be working with criminal justice officials to remind everyone:

  • Designate a driver who will not drink alcohol before going out if you plan to drink
  • Take mass transit or a taxi to get you home
  • Spend the night where the activity is being held
  • Report impaired drivers to law enforcement by dialing #77 in New Jersey
  • Buckle your seat belt on every ride
  • If you’re traveling on foot and are intoxicated, the safest way to get home is to take a cab or have a sober friend drive you.

The goal of the campaign is prevention -- to have drivers think before they drink. Drivers must perceive that the risk of being caught is too high before their behavior will change. This message works and has influenced many citizens nationwide not to drink and drive.