BERKELEY HEIGHTS, NJ - Berkeley Heights’ Allstate-Heights Insurance Agency is raising awareness for Domestic Violence through the “Purple Purse” challenge.

The Purple Purse challenge was created by The Allstate Foundation in order to urge people to openly talk about domestic violence, according to the Purple Purse Allstate Foundation. 

The Allstate Foundation is taking action to not only spread awareness about this important issue, but also to directly empower those touched by domestic and economic abuse.

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“It’s time for people to start talking about domestic violence,” Council President Jeanne Kingsley said. “It’s the only way we will ever bring the statistics down.”

Purple Purse represents a woman’s way to escape the cycle of abuse by gaining financial independence, Lori Cicali, agency owner of Allstate-Heights, said. 

“I am proud to work for a company that has the same passion as I do in supporting Domestic Violence Awareness,” Cicali said. The Allstate Foundation will contribute nearly $650,000 to the Purple Purse Challenge in incentive funding and direct grants to the participating organizations.

The community’s goal is to raise $10,000 towards domestic violence. 

In an effort to bring community awareness to the Purple Purse challenge, Cicali visited businesses along Springfield Avenue in downtown Berkeley Heights. Each business that accepted the challenge to donate a minimum of $10 and spread the message, received a Purple Purse cookie designed and baked by Karen's Cookies, locally owned by Karen Campos. 

The campaign runs through Oct. 3, and community members can log onto the Purple Purse campaign’s website at purplepurse.com and donate a minimum of $10 to be entered for a chance to win a Purple Purse designed by Kerry Washington. The money donated through this website will support local programs in Union County.

“The Purple Purse is a fantastic way to raise awareness and money for a much needed cause and I commend Allstate for taking the lead on such an important issue,” Kingsley said.

For additional information about the Purple Purse campaign, visit purplepurse.com

Allstate-Heights Insurance Agency is located at 302 Springfield Avenue, Berkeley Heights. Contact Lori at (908)464-4500 with questions.