Law & Justice

Press Releases

New Distracted Driving Study Finds NJ Motorist More Likely to Pull Over Before Texting

Plymouth Rock Assurance today released the results of a new study issued during Distracted Driving Awareness Month revealing that the number of New Jersey drivers polled who park their cars before texting has doubled over the last year. Specifically, the percentage of respondents who practice this safe and legal alternative to texting while driving increased from 27 percent in 2013 to 55 percent in 2014. The company also announced that it has officially set a first-of-its-kind GUINNESS WORLD RECORDS® title for the Most Pledges to a Safety Campaign through its fight against distracted driving.

“We are happy to report this positive change in driving behavior and hope that it is indicative of a cultural shift away from an epidemic that is unnecessarily claiming thousands of lives each year,” stated Gerry Wilson, President and Chief Executive Officer of Plymouth Rock Management Company of New Jersey. “There once was a time when drinking and driving or not wearing a seatbelt was more commonplace than it is today. People had to fight for a more responsible view. Now more than ever, we need to rally behind ongoing awareness efforts that will serve as the catalyst for further change.”

The study also found that of New Jersey drivers polled, nearly 60 percent have witnessed other drivers texting with passengers in the car, 26 percent admitted to texting while driving, and over 50 percent of those who text behind the wheel confessed to texting while driving at least weekly over the past six months. The gravity of these numbers is magnified through the lens of a reported 3,328 annual deaths attributed to distracted driving according to the National Highway Traffic Safety Administration.

Sign Up for E-News

Building on a commitment to “More Than Just Insurance,” Plymouth Rock Assurance is leading the charge against distracted driving. Last spring, the company released a distracted driving survey finding that approximately 50 percent of passengers polled had asked a driver to stop texting while the car was in motion, and nearly one third had attempted to alert the driver of another vehicle to stop texting. Identifying the need for change, Plymouth Rock Assurance launched a campaign to create a measurable and impactful benchmark worthy of an official GUINNESS WORLD RECORDS® title for the Most Pledges to a Safety Campaign. Over the past eight months, its Pledge Against Distracted Driving has garnered more than 32,000 signatures¾surpassing the 25,000 required for an official record¾through grassroots efforts, on-campus events at colleges, partnerships with charitable organizations, initiatives with local high schools, agent outreach, and a geo-targeted social media campaign.

“We are extremely proud of reaching this important milestone and setting the Guinness World Records title, but there is much work to be done as distracted driving continues to be one of the most dangerous issues currently affecting our roadways,” added Wilson. “We applaud and thank everyone who has taken the Pledge thus far and ask that they continue to influence others to put down the phone and keep their focus on the road. Plymouth Rock Assurance will continue to encourage the fight to keep this important public safety issue in the spotlight.”

Plymouth Rock Assurance is committed to making New Jersey’s roads a safer place by exposing the dangers of distracted driving and conducting research to better understand the behaviors of motorists. As April is Distracted Driving Awareness Month, Plymouth Rock Assurance is rallying New Jersey drivers to fight back against irresponsible driving practices and continues to urge drivers to take its Pledge Against Distracted Driving. Drivers who wish to commit to safe driving and refrain from cell phone usage on the road can visit FightDistractedDriving.com.

For more information about Plymouth Rock Assurance, visit them on Facebook or Twitter.

Methodology

This survey consisted of 3,300 consumers with valid driver’s licenses who operate a vehicle at least once per week living in Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, Rhode Island, and Vermont. The survey included questions to identify awareness, sensitivity, behavior, and attitudes inclusive of distracted driving associated with mobile technology and those not commonly considered as detrimental to road safety. Behaviors such as tuning the car radio, conversing with other passengers, personal grooming, eating and drinking, and programming a GPS were also studied. The study had a 95 percent confidence interval and +/- 2 percent margin of error. The survey was conducted with Customer Care Measurement & Consulting (CCMC), a market research consultant firm located in Alexandria, VA. CCMC’s customer satisfaction and loyalty surveys, and analytics, are used by leading Fortune 500 companies from every industry to get a better ROI for their investments in the customer experience. Learn more about CCMC by visiting www.customercaremc.com.

About Plymouth Rock Assurance

Plymouth Rock Assurance is a marketing name used by a group of separate companies that write and manage property and casualty insurance in multiple states. Insurance in New Jersey is offered by Plymouth Rock Management Company of New Jersey on behalf of High Point Property and Casualty Insurance Company, Teachers Auto Insurance Company of New Jersey, Palisades Safety and Insurance Association, and their affiliates. Each company is financially responsible only for its own insurance products. Actual coverage is subject to the language of the policies as issued by each company.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Berkeley Heights

Union County Senior Art Exhibit Now Accepting Applications from Artists Age 60 and Older

April 18, 2018

All senior residents of Union County, age 60 or older, are invited to register now for the Union County Senior Citizens Art Exhibit. Qualifying works of art will be on display at the Atrium of Liberty Hall Center at 1085 Morris Avenue in Union from May 29 to July 9, and the artists will be guests at a special reception at the Atrium on Wednesday, June 6.

The deadline to register is Wednesday, ...

Fourth Season of Live Music at the Ross Farm Kicks Off Sunday, April 22

Indie rocker Mike Mains returns to Basking Ridge to kick off the 2018 Ross Farm Music Series on Sunday afternoon, April 22. The doors open at 2:30 p.m. for the 3 p.m. concert but guests are welcome to come early and stroll the grounds of the historic Ross Farm at 135 N. Maple Ave. in Basking Ridge.

Mains has set himself apart in the world of indie rock, often mixing catchy lyrics and melodies ...

New Episode of “Berkeley Heights Here & Now” to Film Live at City Hall On Thursday, April 19

BERKELEY HEIGHTS, N.J., April 17, 2018 – The Berkeley Heights Communications Committee (BHCC) today announced the latest edition of its monthly show, Berkeley Heights Here & Now, will film live at Town Hall located at 29 Park Avenue on Thursday, April 19 at 7:00 pm.

Mayor Robert Woodruff will provide an update on the revitalization of downtown Berkeley Heights through the ...

Hope for Lauren MAX 5K

THE MAX Challenge of New Providence is hosting a 5K Race at Union High School THIS Saturday, April 21st beginning at 9am. ALL proceeds from the event will be donated to the Hope for Lauren Foundation, a brand new organization raising awareness about teenage depression and suicide.  Two members from our MAX family in Union lost their teenage daughter, Lauren, this past Fall to this ...

Thank You, St. Joseph's Volunteers

April 16, 2018

Thank You from St. Joseph Social Service Center

In recognition of National Volunteer Week, we would like to express our gratitude to the countless volunteers that serve the poor and homeless at St. Joseph Social Service Center in Elizabeth (http://www.sjeliz.org).  Whether you make a sandwich, collect toiletries, tutor in the job program, make soup, wrap Christmas gifts, donate food, ...

New Providence Borough Council to Cultivate Relationships with County Officials

April 12, 2018

NEW PROVIDENCE, NJ – Councilman Robert Robinson touted the importance of personal relationships with Union County representatives at the Monday, April 9 council meeting.

Union County Freeholders Angel Estrada and Bette Jane Kowalski attended the Street Smart campaign kick-off event prior to the meeting providing the council members with the opportunity to chat face-to-face with the two ...

Chatham Township Committee Unanimously Adopts Ordinance to Ban Marijuana Retail Sales; Cannabis Advocates Disagree

April 13, 2018

CHATHAM, NJ - Chatham Township Mayor Curt Ritter began the new year by pledging to oppose Gov. Phil Murphy's plan to legalize the recreational use of marijuana and Thursday night he followed through by voting to adopt an ordinance that prohibits "marijuana cultivation, production testing, manufacturing facilities and retail stores' in the township.

The Chatham Township Committee ...

Upcoming Events

Thu, April 19, 10:00 AM

American Legion Post 433, New Providence

Summit College Club Book Donations

Arts & Entertainment Giving Back

Thu, April 19, 10:00 AM

American Legion Post 433, New Providence

Summit College Club Book Donations

Arts & Entertainment Giving Back

Thu, April 19, 10:00 AM

New Providence Memorial Library, New Providence

Thursday Morning Book Group @NPML

Arts & Entertainment

Thu, April 19, 7:00 PM

Summit Free Public Library, Summit

Think globally, act locally: What you can do to ...

Education Green

Thu, April 19, 7:00 PM

Museum of Early Trades and Crafts, Madison

METC hosting Travelers and Taverns: An Evening ...

Arts & Entertainment Education Food & Drink

Thu, April 19, 7:00 PM

summit free public library, summit

Celebrate Earth Day at Summit Public Library

Education Green Other

Getting Real About Retirement – Will You Have Enough Money to Remain Comfortable?

Let’s get real about retirement. Will you have enough to remain comfortable in retirement for 30 years or more?  Studies show this is a recurring fear many Americans have - and for good reason. Many Americans are completely unprepared to fund a comfortable retirement, and remain naive about the actual costs involved.  As a Fee-Only financial advisor, my number one priority is ...