Senior marketing executive Marla Bace, a recognized thought leader for a variety of professional services companies was quoted in CMO.com – a digital marketing insight publication.
The article is titled, “Global Positioning: The Promise – And Pain – Of Multigeography Marketing”. When asked about global campaign development, Ms. Bace responded, “….Global marketing initiatives require a much longer timeline due to the amount of research and testing necessary to make sure that the concept plays out exactly as intended across all audiences….” To read the article in its entirety, please visit: http://www.cmo.com/planning/global-positioning-promise-pain-multigeography-marketing
Ms. Bace is currently Chief Marketing Officer of Brinton Eaton, a national wealth advisory firm in Madison, NJ. Over the past 20 years, Ms. Bace has helped shape the marketing endeavors of several world-class firms headquartered in New Jersey and New York. Ms. Bace enjoys mentoring students and women in the work force.
Ms. Bace is Director of the Board for the New Jersey Sharing Network Foundation and participates as a member of the CMO Club Advisory Council and the marketing committee for the Women’s Leadership Council of the Liberty Science Center.
She is a member of the American Marketing Association (AMA), The CMO Club, a graduate of Leadership Morris 2010, and a member of the American Institute of Certified Public Accountants (AICPA).
A published author and speaker, Marla Bace welcomes questions concerning her profession, and also wishes to share her expertise and creativity with the business community. Please contact her at www.marlabace.com.