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Red Cross Launches New Free Flood App

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PRINCETON, NJ, March 17, 2014 — The American Red Cross announced its new Flood App to help save lives and reduce losses from floods and flash floods.

This free app gives iPhone, iPad and Android smart phone users instant access to local and real-time information, so they know what to do before, during and after a flood. The content is available in English and Spanish based on the user’s language settings on their mobile device. The app includes location-based, audible NOAA flood and flash flood watches and warnings – even if the app is closed.

“Floods are the most common natural disaster in the United States and New Jersey is familiar with their devastating effects,” said Mathieu Nelessen, regional CEO, American Red Cross North Jersey Region. “People should use the Red Cross app to create emergency plans so all household members know what to do if flooding threatens.”

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Other features of the app include:

  • One-touch “I’m safe” messaging that allows users to send a message letting family and friends know that they are out of harm’s way; 
  • Preloaded content that gives users instant access to critical action steps, even without mobile connectivity;
  • Toolkit with flashlight, strobe light and audible alarm to let others know where you are;
  • Locations of open Red Cross shelters;
  • Real-time recovery resources for returning home and cleaning up; and
  • Badges users can earn through interactive quizzes and share on social networks.

The new Red Cross Flood App is being released during National Flood Safety Awareness Week, which runs from March 16-22.

“National Flood Safety Awareness Week is the perfect time to download the app and to start preparing,” added Nelessen.

The app is the latest in the series of Red Cross emergency preparedness apps that put lifesaving information right in the hands of people whenever and wherever they need it. The expert advice in Red Cross apps, which also includes apps for First Aid, tornadoes, hurricanes, wildfires, earthquakes and other services, has been used to help save lives during disasters and medical emergencies. Red Cross apps have been downloaded on nearly 4 million mobile devices.

The Flood App, along with the others, can be found in the Apple App Store and the Google Play Store for Android by searching for American Red Cross or by going to redcross.org/mobileapps. Apps can help prepare people for disasters, but they are not a substitute for training. Red Cross First Aid and CPR/AED training empowers people to know how to respond to emergencies in case advanced medical help is delayed. People can visit redcross.org/takeaclass for course information and to register.

The Red Cross responds to nearly 70,000 disasters each year including floods, and helps people get ready to respond to emergencies by providing these preparedness apps for free. The Red Cross needs the help of the public to continue this lifesaving effort. People can make a donation to the Red Cross by going to redcross.org, texting REDCROSS to 90999 or by calling 1-800-REDCROSS.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org.

About the American Red Cross North Jersey Region
The American Red Cross North Jersey Region provides programs and services throughout the counties of Bergen, Essex, Hudson, Hunterdon, Mercer, Middlesex, Morris, Passaic, Somerset, Sussex, Union and Warren, with a combined population of 5.7 million. The region trains and mobilizes more than 3,000 volunteers who support the delivery of services in the community. Last year, the Red Cross North Jersey Region responded to 485 local home fires, helping 1,269 displaced families; collected more than 26,500 units of blood through blood drives and Red Cross Blood Donation Centers; provided 1,985 military family case services with emergency messages, helping families find assistance and/or get counseling and referrals; and trained 79,341 individuals with life-saving skills in preparedness, CPR, AED use, first aid and aquatics. Follow the North Jersey Region on Twitter @RedCrossNorthNJ.

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