Business & Finance

Press Releases

TAPinto Crushes Monthly Readership Record: 809,024 Readers in January 2017

2710c62a8507c73c24d1_tapinto_w_url.jpg, a network of 61 franchised online hyperlocal news sites in New Jersey and New York, marked the beginning of 2017 with a record month of traffic in January.   

January also marked the launch of TAPinto Newark, which -- out of the gate -- broke the story of a bishop being assaulted in a cathedral in Newark.  The article was picked up by ABC, NBC, CBS, the Associated Press and the UK Daily Mail, among many others. The video of the incident has garnered over 1,000,000 views on YouTube., which began in 2008 as an all-online local newspaper in New Providence, NJ founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 75 towns. It is growing while other media organizations are slashing local news coverage and laying off journalists.    

For the month of January, TAPinto was read by more than 809,024 unique visitors, breaking its former record of 713,308 established in September 2016.
During the last year, TAPinto has had 5,545,995 unique visitors who've read 18,901,243 pages on the site, both records as well.
"TAPinto sites are locally owned and operated and do their own original local news reporting," said CEO and Publisher Michael Shapiro. "That local ownership and local reporting makes all the difference."
TAPinto provides the backend, training and support to its franchisees. "We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

Shapiro said TAPinto is proving that journalism, at least on the local level, has a future. "At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," he said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
For more information on franchising TAPinto in your area, please click here. was founded by New Providence, New Jersey residents Michael and Lauryn Shapiro, is accredited by the New Jersey Press Association and currently has more than 5.5M readers.  The all-online hyperlocal news site boasts more than one hundred columnists, a full-service Community Calendar, Business Directory, and local Real Estate Listings. The public can friend on Facebook at and can follow on Twitter at  
In addition, is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information. currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater/Raritan, Cedar Grove, Chatham, Clark, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Far Hills, Flemington, Florham Park, Franklin Township, Green Brook, Hillsborough, Kenilworth, Little Falls, Long Beach Island, Livingston, Madison, Mahopac (NY), Maplewood, Millburn/Short Hills, Milltown/Spotswood, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan, Roselle/Roselle Park, Roxbury, Scotch Plains/Fanwood, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Essex, Westfield, West Orange, Woodland Park and Yorktown (NY). 

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Berkeley Heights

LIVESTRONG® at the YMCA Cancer Recovery Program Session Begins March 20

March 16, 2018

A new spring session for The LIVESTRONG® at the YMCA program, a 12-week cancer recovery program, will begin at the Berkeley Heights YMCA on March 20, 2018. The program is a research-based physical and wellness program in which certified Summit Area YMCA trainers work with participants to achieve their goals. LIVESTRONG®  at the YMCA helps cancer survivors who find themselves in the ...

Discover Your Inner Ballet Dancer


This 8-WEEK class will be focusing on the classical technique of ballet in a fun and easy to understand manner. You can expect a full ballet class experience from working at the ballet barre, to leaping across the floor! No experience is necessary to participate. Easy to move in clothes, and socks or ballet shoes are recommended.


Diversity and Inclusion at the Summit Area YMCA

The Summit Area YMCA is more than a swim and gym. It is more than a childcare center. It is more than a nonprofit organization. It is a welcoming, safe, inclusive and globally diverse environment.

For the past 2 years, the Summit Area YMCA has been recognized as one of only 74 Y’s in the country with a Diversity and Inclusion and Global Innovation initiative. Our Y is made up of people ...

"You're the Star Tonight" Special Needs Prom at St. Bart's on May 5

SCOTCH PLAINS, NJ -- "You're the Star Tonight" Prom will be sponsored by the St. Bartholomew the Apostle Church (2032 Westfield Ave.) and the YMCA and held on Saturday, May 5, 2018, from 7:00 p.m. until 10:00 p.m. This night is for "Special Needs Young Adults" from the ages of 14-21. The night will be a full blown prom with red carpet walk up, music, dancing, ...

NPHS Student's Response to After School Walk-out Plan at NPHS

March 14, 2018

A group of students file into a science classroom amid a nervous din of chatter, the air is electric with excitement and nervousness. This small group of approximately 30 students are a studious bunch, largely members of the sophomore class with squeaky clean administrative histories. They are currently preparing to defy authority and stand up for what they believe in, even though they had been ...

New Providence's Allen W. Roberts School Gets Security Walk Through by Police Department after Bomb Threat

March 12, 2018

NEW PROVIDENCE, NJ - The New Providence Police Department sent a letter to parents and guardians of students at Allen W. Roberts Elementary School after a non-specific bomb threat was reported on Monday afternoon.

It's the second threat  reported at a New Providence school in March. The first threat was reported on March 5th at New Providence High School.

Emergency ...

Rutgers voices support for proposed state budget

March 14, 2018

NEW BRUNSWICK - Rutgers University officials have often been wary of the governor's annual budget message, wondering what type of budget cuts the university may sustain and how it would potentially impact tuition and the overall quality of education.

This budget message, delivered March 13, appears to be a sigh of relief.

Pete McDonough, Vice President of External Affairs at ...

Upcoming Events


Sat, March 17, 12:00 PM

K Primary Care & Medical Nutrition Center, New Providence

Cooking Class Teaches Portion, Calories and Food ...

Sat, March 17, 7:00 PM

Union County Performing Arts Center, Rahway

Footloose, The Musical @ UCPAC March 15-17, 2018

Arts & Entertainment


Sun, March 18, 10:00 AM


Camp Riverbend Open House

Sun, March 18, 2:00 PM

Miller-Cory House Museum, Westfield

Maple Sugar Sunday



Sun, March 18, 2:00 PM

New Providence Memorial Library, New Providence

Surreal Places, Imaginary Spaces: A Literary Tea

Arts & Entertainment Food & Drink

Sun, March 18, 2:00 PM

Burgdorff Center for the Performing Arts, Maplewood

Maplewood Strollers Present John Patrick ...

Arts & Entertainment

Berkeley Heights Boy Scout Troop 68 Hike Appalachian Trail

BLAIRSTOWN, NJ -- Berkeley Heights Boy Scout Troop 68 kept the tradition alive this past weekend with their Annual Cabin Camping at the Mohican Outdoor Center, in Blairstown, NJ.  

Nearly two dozen scouts and adults enjoyed a very challenging five mile hike on the Appalachian trail and braved a drenching rain at times (rain gear was in order for the day).  The weekend is geared ...

JCP&L Representative Describes Utility’s Actions During Storm Quinn, Answers Residents' Questions

BERKELEY HEIGHTS, NJ – The format of this week’s  Berkeley Heights 'Here and Now' was turned on its head this week. Mayor Bob Woodruff reviewed what happened in the township following Storm Quinn and its predecessor Storm Riley, complete with statistics. He then asked a representative of JCP&L questions about the utility’s response, and how it was ...

Berkeley Heights, Here and Now: Redevelopment Updates

BERKELEY HEIGHTS, NJ - The Mayor's Round Table has been rebranded to "Berkeley Heights, Here and Now." This new format will continue to provide updates from Mayor Bob Woodruff, municipal offices and the Communications Committee want to hear from citizens, businesses and community organizations.

Included in this episode, Mayor Bob Woodruff addresses the status of the ...

Now That The Dust Has Settled…Smart Tax Moves In 2018

Now that the dust has settled, here are some smart tax moves to lower your taxes and/or avoid higher taxes/penalties in 2018. These steps may be especially helpful if you live in high property and high income tax states (e.g. New Jersey, New York, California) since state and local tax deductions are capped.  Unfortunately all these changes mean you’ll need more time and energy to ...