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TheAlternativePress.com Expands to Scotch Plains and Fanwood

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From left to right:  Nancy Malool, Mayor of Scotch Plains; Mindy Scarlett, Editor and Publisher of TheAlternativePress.com for Scotch Plains/Fanwood; Mike Shapiro, CEO and Publisher of TheAlternativePress.com, and Kathy Mitchell, Councilwoman from Fanwood, NJ.
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The Alternative Press, New Jersey's all online hyperlocal newspaper announces its expansion into two new markets: Scotch Plains and Fanwood, New Jersey.

TheAlternativePress.com (TAP) is pleased to expand from its present fourteen to now sixteen communities, and is excited that the Scotch Plains-Fanwood page has been licensed to local resident and noted businesswoman, Mindy Scarlett. Scarlett, a respected Fanwood resident whose husband owns a business in Scotch Plains, will bring her expertise in communications, marketing and business development to the forefront as the editor of the Scotch Plains-Fanwood site.

This latest expansion further exemplifies TAP's commitment to providing in-depth and unbiased reporting by local residents and freelance reporters, led by a locally-owned and operated network of small businessmen and women.    

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Michael Shapiro, New Providence resident and Founder and Publisher of TheAlternativePress.com explains, "All of our sites are locally-owned and operated; we're not some big out-of-state corporation. We're totally local and we support our community."

"It's a winning business model, growing in leaps and bounds. That is why I have chosen to partner with The Alternative Press to bring it to Scotch Plains/Fanwood.  I have been a Fanwood resident for seven years.  My husband's business it in Scotch Plains and I have a daughter at Park Middle School.  This is my community and I am committed to bringing quality news, views and advertising to the area - all online!" said Scarlett.

"TAP is experiencing significant growth on every front - - readership, amount and quality of original content, geographic reach, and advertising," Shapiro explained. "This latest expansion helps to provide the high-quality news to new readers in new markets. After our mid-2010 expansion into nearby Westfield, residents in neighboring Scotch Plains and Fanwood began clamoring for their own pages. We are pleased to be in partnership with Mindy and to now be able to provide these new readers with the high-quality news and exceptional customer service that our readers in other markets have come to expect and enjoy."

TAP encourages those with breaking news, press releases, or an interest in advertising on the new Scotch Plains-Fanwood site to please contact Mindy at MScarlett@TheAlternativePress.com or 908-499-9298.

The Alternative Press was founded in 2008 and is the first all-online newspaper to receive accreditation by the New Jersey Press Association.

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