That magical day is approaching. That one cold day in mid-February when you give your special someone a token of your love and affection, since unloading the dishwasher and putting down the toilet seat doesn't say "I love you" quite like a new bangle or brooch.

"Chocolate and flowers after a week are forgotten," said Leo Fasseas, owner of Leo Fasseas Jewelers in Livingston. "Jewelry is a lasting present and you don't need to break the bank to spoil your sweetheart. Keep in mind, all that glitters is not necessarily gold. Silver, colored gems, and other metals are affordable alternatives."

"You can find things for under $100 that's for sure," said Kathy Weijer, sales associate at Braunschweiger Jewelers in New Providence. The store also has locations in Morristown and Warren.

Braunschweiger Jewelers carries exciting looks in white metals and silver. For example, the items in the Elle Jewelry collection range from $50 to $200. Weijer described them as "Bright and upbeat looking with color and stones added."

In traditional jewelry store form, the packaging can be as beautiful as what lies inside. "It's a special celebration, a very festive occasion so we want it to look nice for our customers," said Weijer. At her store, the gift boxes are wrapped in gold paper with satin ribbon. This weekend, all Braunschweiger stores celebrate Super Sunday from 11 a.m. until 4 p.m. with discounts on selected items.

"Spring is right around the corner so they start thinking about spring colors so it's a good time of year for a man to get something for a lady with a little zip to it, a little spring zest," said Joseph Falco Jr., owner of Rose City Jewelers/Gemologists, a family business in Madison for 62 years.

Falco specializes in really fine gemstones and colored stones such as tourmaline, rhodolite, black diamonds and Australian opals that appear illuminated. "Everything with color is really big," said Falco. "People are gravitating back to rubies and emeralds and we have these colored diamonds in pink-rose gold."

Falco likens the stones to buying a colorful bouquet of flowers. "The gemstones don't have the smell but they don't die either," he said. Rose City Jewelers is participating in the Chamber Of Commerce's Men's Night Out on Thursday, February 11. That evening, enjoy special pricing with a gratis single malt scotch or port in hand.

"The most important item for Valentine's day is always hearts," said Fasseas. Heart pendants, earrings and rings are among the items he sells. All items can be exchanged if your tastes don't much those of your honey.

Don't leave your man out in the cold. They too deserve a new pair of cuff links, a ring or stylish watch. "Michele is a nice watch that everybody wears, it's trendy," said Fasseas.

A shiny new accessory will touch everyone's heart this Valentine's Day.