Women Have Special Financial Needs That Advisors Overlook

Women have special financial needs that advisors overlook in two ways: 1) advisors don’t always acknowledge the different planning needs women have and 2) advisors don’t always communicate well with female clients – especially if the client comes to a meeting with her husband. It’s very common for a male advisor to spend much or most of the face time in meetings talking to the husband and ignoring the wife. For these two reasons, women may be given the short end of the stick when it comes to financial planning and investment management.

I. How Women’s Financial Situation Differs From Men:

1. Women typically earn less over their career lifetime because they tend to take more unpaid leave – than men – to raise children or care for family members (e.g. an aging parent).
2. Women typically earn less than men overall since they hold more jobs in lower paying areas of the economy (e.g. retail and food service) and are less well represented in management positions.
3. Women tend to earn less than men even if the job description and requirements are the same.
4. Women live longer than men so they are more exposed to “longevity risk” (the risk of outliving one’s assets).
5. As a result of living longer and taking more unpaid leave, women often have less saved in 401k/403b/457 defined contribution accounts. These same women also will have lower pension benefits because they’ve worked fewer years.
6. Women often marry older men and they often retire the same year as their spouses. As a result, their Social Security benefit (based upon the highest 35 years of paid salary) often is lower.

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A competent advisor will acknowledge these important differences between men and women; he or she will craft financial planning solutions that address the value of unpaid work and reduce the risk of women outliving their assets. For example, a stay-at- home mother has real economic value to her family and she should be insured at least until all her children are 21. Why? Apart from the emotional loss, a stay-at-home mother’s premature death means the family must pay someone to stay with children when they come home from school, and to drive them to after-school events.

As far as the risk of outliving assets is concerned, this is a more serious threat for women than men. If you visit a nursing home you can’t help but notice that most of the residents are women. A good advisor will address long-term care needs especially for all women – both single and married.

II. Advisors Are Guilty Of Talking to Women Differently From Men:

How can -- and how should --- advisors help women plan for their special needs? Communicating with both male and female clients in a balanced fashion is key, but it doesn’t always happen that way. Approximately 3/4 of financial advisors in the US are men, while at least half of the clients are women. When talking to mixed gender couples, male advisors can end up talking down to women, ignoring her concerns and communicating more with the husband than the wife -- even when both husband and wife are fully present in a meeting. If women feel excluded or ignored, so respond by showing less interest in the discussion with an advisor. This creates a vicious circle. I admit I’m making sweeping generalizations about many male advisors and I’m assuming that more husbands handle financial decision-making than wives. That said, I frequently hear complaints from women who become my clients for this very reason.

A competent and helpful financial advisor (male or female) will do the following:

  1. Include both husband and wife in discussions, even if one party naturally shoulders more of the financial decision-making in a relationship.
    2. Convey information so both men and women feel included and informed, even if one person likes to go to a deeper level of detail.
    3. Give the same level of time and attention to women clients as male clients, and pay attention to varying levels of risk tolerance.

If you don’t feel like your advisor is listening to you because you’re a woman, get a new advisor! Fee-only advisors can be found on The National Association of Personal Financial Advisors www.napfa.org. The right advisor is available for every potential client.

Eve Kaplan is a Fee-Only (no products sold) Certified Financial Planner® Practitioner with 30+ years of investment/planning experience. Kaplan Financial Advisors upholds the highest fiduciary standards in the planning industry.  Eve opened Kaplan Financial Advisors in 2004 to provide comprehensive financial planning and investment management services to single women and couples. Eve can be reached at 908-898-0549 or Eve@KaplanFinancialAdvisors.com.  Visit her website at  www.KaplanFinancialAdvisors.com


Copyright © 2011-2018 by Eve Kaplan

The opinions expressed herein are the writer's alone, and do not reflect the opinions of TAPinto.net or anyone who works for TAPinto.net. TAPinto.net is not responsible for the accuracy of any of the information supplied by the writer.

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