WATCHUNG, NJ - The doors are officially open on the new Sierra store at The Shoppes at Watchung on Route 22.
The ribbon was cut by the first customer in line just before 8 a.m. on Thursday morning followed by approximately 50 customers waiting to check out the new store. Watchung Borough Mayor Keith Balla was on hand to welcome the store to Watchung.
As a part of its grand opening, Sierra presented a check for $10,000 to KaBoom!
KaBoom! is a “national non-profit dedicated to ensuring that ALL kids get a childhood filled with the balanced & active play they need to thrive,” according to its website, https://kaboom.org/
Sierra (formerly Sierra Trading Post) is operated by the TJX Companies. The Cheyenne, Wyoming-based company offers products in categories such as outdoor recreation, fitness and adventure gear, and apparel, along with footwear, clothing, and home decor.
TAPinto is free and published daily made possible through sponsorships and advertising. Get Your Town's News In Your Inbox: Click Here to sign up.