NORTH PLAINFIELD, NJ — Wawa officially opened in North Plainfield at 8 a.m. Thursday and customers will be treated to free coffee through the weekend. The location is the former Fabricland, 855 US 22 at Wilson Avenue, North Plainfield, NJ 07060.
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The North Plainfield Wawa team members offered those in attendance, including several first responders from North Plainfield, samplings of their favorite menu items and a wide variety of coffee.
Wawa General Manager, Stephen Klunder, Wawa Area Manager, Daniel Holland; Wawa Director of Store Operations Jason Read, Wawa’s mascot, Wally Goose and local officials, including North Plainfield Business Association President Bruce Heyman and Somerset County Freeholder Pat Walsh joined together for a ribbon cutting, officially marking the store opening. (See video here)
As part of the opening day festivities, Wawa presented a check to the Community Food Bank of New Jersey for its “Lending a Helping Hoagie Campaign,” with proceeds up to $2,500 from the first week of hoagie sales supporting hunger relief efforts.( see video here)
To honor their bravery and commitment to the community, the grand opening event concluded with a Hoagies for Heroes hoagie building competition where the North Plainfield Fire Department and Make-A-Wish New Jersey faced off to see who could build the most hoagies in three-minutes in the traditional Wawa way.
The North Plainfield Fire Department was victorious. ( see video here)
Wawa presented checks on behalf of both teams to their charity of choice.
“At Wawa we recognize that our customers lives move at a rapid pace, and whenever we open new stores, it is our goal to deliver our unique brand of convenience in a way that fits our customers busy lives and is attuned to their specific tastes,” said Dave Simonetti, Senior Director of Store Operations.
Wawa is known to its devotees for store cleanliness, particularly in the bathrooms, and the ability to order a customized hoagie; one can choose from over a thousand ingredients, using either an in-store touch screen device or via the mobile app. Secret menus are offered throughout the year, accessed via a special icon on the computerized touch screens.
In opening remarks, Wawa Area Manager Dan Holland said that the first New Jersey store was opened in 1968, and this new store represents the Wawa design prototype. Wawa's family-owned business began as a dairy farm with door-to-door milk delivery in Folsom, PA in 1964.
Jason Reed, Director of Store Operations, talked about the planned expansion in Northern New Jersey, noting that the North Plainfield store marks the 252th location. An additional nine stores are planned for the first quarter of 2020, and will include Belleville, Edison and Cranford. In 2020 another 10 stores are in the pipeline, and may include a Plainfield location; an additional 13 stores are set for 2022.
According to Reed, creating new jobs in the community is a priority as each store hires 30 associates and offers competitive benefits. Long-term investment in each store is approximately $6 million per site.
Earlier this year, Wawa received approval from the City of Plainfield to construct a store that will include six multi-product fuel dispensers, and each MPD will have two fuel pumps. The store will be located along Plainfield’s Business District on South Ave., commonly seen as the gateway into the Queen City.
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