BERKELEY HEIGHTS, NJ - TAPinto “Spotlight on Business” features local businesses and their owners who are important to our communities. Follow this column to receive a fresh perspective on small business owners and their unique needs while shining a spotlight on their stories.

This edition features the Primrose School of Berkeley Heights located at 246 Springfield Ave., Berkeley Heights. The school is celebrating their fifth anniversary in Berkeley Heights.

"For the past five years, our dedicated leadership team and our passionate staff members have built trusted relationships with our families," said Amanda Pierson, Center Director. "Our team connects with warmth and sincerity with our students and families, striving to make each day a joyful experience. This is what sets us part and has made us a leader of quality child care in the community."

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Primrose School of Berkeley Heights is a strong supporter of community development. "We have partnered with various organizations sponsoring programs such as the Berkeley Heights Police Department Youth Program, Art in the Park Children's Program, Rubber Ducky Festival and the Annual Block Party to name a few," said Pierson. 

For more than 30 years, Primrose Schools has partnered with parents, children, staff and the communities they serve to make a difference in the lives of children. Primrose Schools® is a national system of accredited private preschools that provides a premier early education and child care experience for children and families. The Franchise Owner, Leadership Team and School Staff partner with parents to help build the right foundation for future learning and in life.

What is unique about your business?

Our Balanced Learning approach helps children build a strong foundation for learning, health and well-being for life. The Balanced Learning curriculum meets both national accreditation early learning standards and early learning standards that have been set by each state in the country.

Research shows that introducing a skill when a child is truly ready leads to mastery instead of frustration. Then, building on that skill to learn the next one comes naturally. The Primrose Balanced Learning Journey is designed so that children can gain mastery through varied experiences and move on to subsequent skill development when they’re ready – making learning so much fun. Our results have consistently shown that the more years a child experiences the Primrose Balanced
Learning Journey, the higher his student outcomes.

What sets you apart from your competition?

For almost 35 years, the Primrose balanced approach to teaching and learning has remained true to the Primrose core belief of nurturing balance among mind, body and heart. All elements of the Balanced Learning approach
are intentionally woven together in fun, challenging and varied learning experiences throughout every day. These experiences are designed to stimulate children’s intellectual, creative, physical and social-emotional growth
for Active Minds, Healthy Bodies and Happy Hearts.

Business Hours: Monday - Friday 6:30 a.m. to 6:30 p.m.

For inquiries email or call 908.286.0900. Visit Primrose School of Berkeley Heights website at

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