TAPinto Insider

June 18, 2021

NEW PROVIDENCE, NJ - When longtime friends Elizabeth Meyers and Kristin Antonello saw that the greater Bordentown area was in need of a hyperlocal news outlet, they jumped at the opportunity to bring TAPinto into the community. The two recognized Bordentown as a community that would benefit from ...

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Cautionary tales have emerged in recent weeks about the inherent risks of entering the local news industry. Poynter recently called out a few of the pain points that new publishers endure, and Columbia Journalism Review suggested there isn’t enough budget to combat increasing political ...

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NEW PROVIDENCE, NJ - The main goal of any advertising campaign is to engage with customers as effectively and often as possible. You want them to see your business and remember the name while creating a positive relationship with them.  Creating an engagement marketing strategy is how your business ...

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NEW PROVIDENCE, NJ - Local communities are TAPinto’s specialty, and when it comes to marketing your business to these small areas, few places are better to partner with. That’s why Mike Iarrapino, CEO of Edison Heating and Cooling, chose to market with TAPinto and continues to do so nearly seven ...

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NEW PROVIDENCE, NJ — Few have an eye for content as good as TAPinto Westfield and NJ Flavor’s Jackie Lieberman, and her eye is impeccable.  Lieberman has been with TAPinto since its beginning, and her background in content marketing has helped shape not only TAPinto Westfield but has guided the ...

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NEW PROVIDENCE, NJ - David Brighouse is a prime example of someone who truly understands a local community.  Brighouse grew up in the City of Rahway and later returned as a teacher. Now, Brighouse’s deep community roots and passion for the local community has led him on a new adventure - news ...

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Like it or not, the idea that “all politics is local'' is no longer reality. Instead, local government has been poisoned by the toxic political environment once confined at the state and federal levels. Local reporters used to be shielded from the national political discourse, in part because ...

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NEW PROVIDENCE, NJ - When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow.  Local marketing is trending, and now more ...

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NEW PROVIDENCE, NJ - If you own a business, you might be familiar with lots of trends in marketing that promise to increase your business: social media and email campaigns, as well as paid and organic ads. One trend that tends to get overlooked is SEO, or search engine optimization. SEO is a proven ...

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SAYREVILLE, NJ - Longtime TAPinto Scotch Plains-Fanwood franchisee John Mooney is taking his talents to the banks of the Raritan. After spending years growing TAPinto Scotch Plains-Fanwood into one of the networks top 5 most-visited sites, Mooney is officially launching TAPinto Raritan Bay, ...

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Facebook already serves as a news source for more than half of all Americans. But some communities solely rely on Facebook and other social media platforms for local information because no nearby news outlet exists. Local groups dominate the digital landscape, often accumulating thousands of ...

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NEW PROVIDENCE, NJ - Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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NEW PROVIDENCE, NJ - TAPinto TV, a medium-based franchise owned by East Main Media’s Brian Brodeur, won two Garden State Film Festival Awards. The franchise’s “HomeGrown” series won awards for Best Television Show and Best Original Score from a Television Show. “HomeGrown” is a series ...

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Small business owners have a lot to think about, but navigating a global pandemic was likely not chief among their worries. Now that we are close to the end of one, local businesses are facing a host of challenges. Communicating effectively with customers and clients has never been more ...

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Are you looking for insights into the current real estate boom happening in New Jersey?  Are you interested in buying a new home or property in the near future but don’t know what to expect? Are you looking for a mortgage or interested in learning about the refinancing process? If you ...

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