Bloomfield, NJ—Local businesswoman, Bettina J. Peets, won first place at the Women’s Center for Entrepreneurship’s annual Business Plan Competition. Peets won $1,500 for her business, Adventures for the Soul, in the WCEC’s Shark Tank-style business pitch panel.

The program, funded through a grant by the New Jersey Office of Faith Based Initiatives, is an annual competition during which aspiring women entrepreneurs complete a set amount of training classes. For this competition, Peets completed 32 hours of classes and business counseling. Classes included business planning, QuickBooks, credit, marketing, sales and public speaking. At the conclusion, Peets and other WCEC clients submitted their application with a business plan and financial forecast for review. The top three business plans were selected for an opportunity to pitch, Shark Tank- style, for placement to our panel of judges.

Her company, Adventures for the Soul, provides women with amazing single or multi-day retreats that allow them to revive, renew and rediscover their best selves with new adventures and wellness workshops. Her most recent retreat in the fall was a huge success; it was enjoyable and made profit.

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According to Peets, the resources that the WCEC provided her have given her the opportunity to have “grown tremendously as a professional, entrepreneur and as a person.” Peets intended to only take four classes at the WCEC but when she found out about the Business Plan Competition, she signed up for every single class right away. When Peets discovered that she was the first place winner, she described the experience as surreal and she felt blessed to have received this opportunity.

When asked her what she would tell other women who are thinking about starting a business, the advice that she gave was to check out the WCEC,  take as many classes as they possibly can and get educated. She said that the WCEC gave her the confidence that she needed in order to go through with her business. There was a time when she would have never considered herself a businesswoman. Peets agreed that the WCEC has guided her on the path of becoming a successful woman entrepreneur.  

With her winnings, Peets bought new camping gear for a camping retreat that she plans on having when the weather gets warmer.


About the Women’s Center for Entrepreneurship Corp. Founded in, 2009, the Women’s Center for Entrepreneurship is a non-profit organization that works to promote entrepreneurship to women in the NY/NJ Metro area. Our mission is to provide the tools for women to successfully own, operate and grow their businesses. By being the resource for businesses of all sizes, we empower women to invest financially, intellectually and emotionally in their community. For more information or to donate, visit or call (973) 507-9700.


This U.S. Small Business Administration (SBA) Cooperative Agreement is partially funded by the SBA. The SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities and limited English proficiency will be made, if requested at least two weeks in advance by contacting Women's Center for Entrepreneurship Corp. at 973-507-9700.