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Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

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Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
 
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
 
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
 
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
 
 
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
 
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
 
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
 
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

 
Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
 
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
 
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
 
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
 
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
 
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
 
Anyone who may have interest in helping to fill the local news void in their town can visit www.starttap.net for more information.
 
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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

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Bloomfield

Longtime Bloomfield Resident Harry Lexa Celebrates 90th Birthday

February 20, 2018

Bloomfield, N.J. - Longtime Bloomfield resident Harry Lexa turns 90 today. He was born February 20, 1928.

Harry served our country in the Navy on the USS Wisconsin out of Norfolk.

He married Thelma Smart in 1952 and at the end of the month they will be married 66 years.

They have lived on James Street in Bloomfield for the past 56 years. He worked for ...

NJ Governor Signs Executive Order to Fly Flags at Half-Staff to Recognize Parkland Florida Victims

New Jersey Governor Phillip D. Murphy signed Executive Order No.1 on Monday ordering the flag of the United States of America and the Flag of the State of New Jersey to be flown at half-staff to recognize and mourn the passing of the victims in Parkland, Florida. 

The order is for all state offices, agencies and instrumentalities including schools for Tuesday February 20.

Upcoming Events

Thu, February 22, 6:00 PM

Montclair Public Library, Montclair

Alice Hooe Foster: Shaping Montclair

Arts & Entertainment Education Other

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Mon, February 26, 7:00 PM

Hospital Auditorium, Glen Ridge

Tour of the Birthing Center

Health & Wellness

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Tue, February 27, 7:00 PM

Clifton Library, Allwood Branch, Clifton

Bariatric Seminar-Weight Loss That Works

Health & Wellness

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Wed, February 28, 7:00 PM

Hospital Conference Room 2 (Ground Floor), Glen Ridge

Becoming a Parent

Health & Wellness

Carousel_image_cdfb236ab07208a5d19a_mountainside_bariatrics

Wed, February 28, 7:00 PM

Mountainside Medical Center, Glen Ridge

Bariatric Seminar-Weight Loss That Works

Health & Wellness

Bloomfield Police Department Blotter February 5 to February 11, 2018

February 15, 2018

BLOOMFIELD, NJ - The following police blotter has been issued by Lt. Anthony Sisco of the Bloomfield Police Department.

Shoplifting:

2/6/18-Juanita Torrado Age 41 of Bloomfield, NJ- Officers dispatched to 8 Franklin Street (Stop & Shop) on a shoplifter detained by Loss Prevention. The female suspect was observed removing an electric toothbrush ($29.99 value) from a shelf, then ...

Newark's American History High School teams up with muralist for students with autism

February 22, 2018

Newark, NJ—Newark’s American History High School may be the epitome of homegrown innovation.

Established in 2007 as Newark Public School’s fifth Magnet school by founder and former principal Robert Gregory—recently appointed as Interim Superintendent of Newark Public Schools—the high school has created an on-site space for students with autism to gain ...

NBA Star Dennis Rodman Enjoys Life in Livingston

LIVINGSTON, NJ — Former National Basketball Association (NBA) star Dennis Rodman’s friends say he is “living like a Livingston kid” while he is in town doing an outpatient program for Turning Point Rehab Center.

Livingston native Chris “Vo” Volo, an agent for Prince Marketing Group, has been representing Rodman for seven years and the two quickly became ...

Valeski: Placing Police Officers in East Brunswick Schools was Planned for Two Years

February 21, 2018

EAST BRUNSWICK, NJ - In the midst of a media firestorm today, Dr. Victor Valeski, East Brunswick Superintendent of Schools, fielded questions from local and national journalists regarding the placement of armed police officers inside each of the district's K-12 buildings.  The move seemed to many as a "knee-jerk" reaction to the fear generated by the massacre of ...

Shouts of Racial Slurs Bring Police to Sparta Theatre

SPARTA, NJ – Sparta police were called to the New Vision Sparta Theater on Sunday night because of a woman shouting slurs in a screening of Black Panther.

Former New Jersey Assembly candidate Michael Grace was in the theater when two people started yelling racial slurs including “look at these ‘n-word’” and “can you believe these ...

Decades Rewind Returns to the Jersey Shore

February 18, 2018

Decades Rewind transports their audience to the 60’s, 70’s and 80’s!!

RED BANK, N.J.- Returning to the Count Basie Theatre, Friday, March 9th, 2018 Decades Rewind, the national touring concert, dance party and theatrical performance all wrapped up in one blockbuster, high energy show, celebrates the hits of the 60’s, 70’s and ...

Legalized Marijuana - To Every Benefit There Is A Cost

January 24, 2018

Soon NJ will grapple with the legalization of marijuana, as our newly elected Governor has vowed to make this an administrative priority as promised during his campaign.  It’s no secret that this is a controversial topic that stirs up passionate sometimes heated debate from all sides of the issue.  In an attempt to keep it in the realm of facts and data, I present the following ...

The Negative Effects Of Prolonged Sitting And Workplace Tips From Pro Staff Physical Therapy

In recent years, media outlets have described sitting as the new smoking. This may seem like a stretch, but once you break that statement down it carries some truth. Cigarettes were not thought to be the cause of lung cancer and other serious diseases until the 1950s. Like the cigarette industry in the 1920s, the effects of prolonged sitting throughout the workday has largely been ignored and ...

Bloomfield Bengals Athletic Update February 19, 2018

Indoor track competed at the Group IV Championships and two athletes advanced to the Meet of Champions. Kaela Edwards broke her own school record in the 55-meter hurdles finishing second. La’Shan White finished an impressive 5th in the 400-meter run outrunning his number 10 seed.  

 Wrestling competed at the District 9 Championship. Two Bengals advanced to the Region ...

Bloomfield Bengals Athletic Update February 12, 2018

 Boys Basketball faced Barringer in a round of 16 match up in the ECT and won by a decisive score of 67-40. Junior Mike Ramos joined the 1000 point club for his career with a 29 point effort.

 Bowling added Essex County Championships for both the Boys and Girls to their already impressive resumes. The Boys County title is their first since the 2002-03 season while the Girls ...

Stephen Fuller performs Nat King Cole at Bloomfield Public Library Saturday February 3

The Bloomfield Public Library is pleased to announce our concert series returns for 2018 with Stephen Fuller for Black History Month on February 3, at 1pm. 

Stephen is genuine, energetic, articulate, and on a mission to soothe music lovers who venture out from their semi-urban life-styles, to melt away the daily grind  This rising R&B, Jazz, Calypso and occasional ...

The Jaffe Briefing - February 21, 2018

OUR TAKE ON THE NEWS IN NEW JERSEY

ON THE HIGHWAY - Authorities were frantically looking into a "mystery tar" that appeared suddenly on cars driving along I-295 in South Jersey, causing tires to gel with the road. They quickly realized that a stretch of the highway in Salem County was smeared with liquid asphalt, leaked from a tanker and causing dozens of cars to get ...

How to Talk with Kids About the Florida Shooting

February 15, 2018

The tragedy of the Florida school shooting is devastating leaving 17 killed and 15 injured. Our children can easily identify with what occurred yesterday. It will be the topic of conversation today in schools everywhere. School administrators are doing all they can to provide support and guidance. The shootings affect children, teachers, and school personnel. The school shooting ...

Guest Column: The Great "Wait" of the College Process

"The Great Wait" of the College Application Process

For all the high school seniors and their parents, we are in the stressful "waiting period".  We've just finished or are finishing applications to all the schools we might possibly want to attend next year and now sit and wait our fate after the $60-$80 non-refundable application fees to at least 8-13 schools and ...

TAPinto Featured Franchisee: Stafford/LBI's Pat & Kaitlyn Sharkey

This week's featured franchisees are a father daughter duo, Pat Sharkey and Kaitlyn Sharkey, who franchised TAPinto Stafford/LBI. Find out how they have built a sustainable business while spending time with their family, why they love covering the town in which they live, and how this dynamic duo went from TAPinto readers to owners.

When did you join ...

Super Carb Diet by Bob Harper

Super Carb Diet by Bob Harper with Danny Pellegrino (St. Martin's Press, 2017)

It's hard to go on a serious diet, one on which you expect to be successful and maintain a loss. Fortunately, in his new book Super Carb Diet, Bob Harper has given the weight watching world a sensible new diet plan to help achieve a healthy weight.

Harper, host of NBC's popular show The Biggest Loser, ...

Two Nights by Kathy Reichs

Two Nights by Kathy Reichs (Bantom,2017)

How does a writer of a beloved series like Harry Potter or Temperance Brennan break out of their readers' expectations and try something new? For J.K. Rowlings it was the novels penned under the pseudonym Robert Galbraith; books about a maimed and very flawed private detective with the unlikely name of Cormoran Strike. For Kathy Reichs, it is the ...

Drama by Raina Telgemeir

Drama by Raina Telgemeier (Scholastic, 2012) (target audience, Young Adults)

 

When my daughter, Shauna, was six years old, we took her to see her first Broadway production; a revival of The Wiz starring Stephanie Mills. I knew that it was the last time Mills could get away with playing Dorothy, and I impressed upon Shauna that seeing this show was a special moment in her life. As a ...

Fish and Chips Dinner at Grace Church in Nutley

February 20, 2018

Please join us for the annual Argyle Fish and Chips dinner at Grace Episcopal Church, 200 Highfield Lane, Nutley, NJ, (973.235.1177) on Friday, March 9, 5pm until 8pm, continuous seating, Dine in or Carry out.  Adult $20, Child $10, kids under 3 eat free.  The dinner is a BYOB event.  Chicken available upon request.  Tickets at the door, Adult $25, Child $15.  ...

MEND Hunger Relief Network Sharpens its Focus on Healthy Food

EAST ORANGE, NJ - MEND, a non-profit working to alleviate hunger in Essex County, is accelerating its commitment to making fresh and healthy food available to its food pantry patrons, through the appointment of an Executive Director, enhanced programming, and a revitalized logo and website (www.mendnj.org).

Robin Peacock was named to the newly created Executive Director position, after working ...

Cuba Goes Country

FOR IMMEDIATE RELEASE

RELEASE: “Cuba Goes County” to be held at The Palmer in Cuba, NY.

For more information or to schedule and interview, contact Theater Manager Michele Conklin at (585) 209-5512.

The Palmer Opera House is hosting “Cuba Goes Country” on Sunday March 11th- at 2:00 PM

Come join us for a boot stompin', toe tappin' afternoon of country ...

Man Charged with Crashing Truck into East Orange Planned Parenthood Clinic

Acting Essex County Prosecutor Robert D. Laurino and East Orange Public Safety Director Sheliah Coley announced on Friday that Marckles Alcius, 31, with a last known address in Lowell, Massachusetts, has been charged with carrying out a truck attack on the Planned Parenthood East Orange Health Clinic on February 14, 2018, using a stolen bakery delivery truck.

Alcius has been charged with ...

Obituaries

Oct 23, 1933 - Feb 10, 2018
Frances R. Gorzelnik, 84, passed away on Saturday, February 10, 2018 at home in ...
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Jul 28, 1955 - Feb 8, 2018
Owner/Chef of Jaret’s Stuffed Cupcakes  Beloved Husband, Father, Brother and ...
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NYJ Class for Young Mindless Players

If only this was true.....

Good morning. My name is Todd Bowles, head coach for the New York Jets, as you are all aware. Today we will be going over some of the stupidest things you should not do while playing for the NFL. Your agent should have gone over the NFL conduct rules and the New York Jets rules (although sometimes ours are a little less harsher, hush, hush) while you were signing ...