Business & Finance

Press Releases

Fill the Local News Void and Create a Profitable Business: Start TAPinto in Your Town

382efeb2a5b3743b621b_tapinto_w_url.jpg
382efeb2a5b3743b621b_tapinto_w_url.jpg
Many newspapers are regionalizing their coverage or being acquired by media conglomerates and laying off journalists, creating a void in local news coverage, not only in New Jersey but throughout the country.
 
As a result, there is less and less local coverage of your local government and board of education, high school sports, charitable events and other newsworthy local happenings, says TAPinto CEO and Publisher Michael Shapiro.
 
"At TAPinto we are filling the void being created in local news caused by the regionalization and downsizing of hardcopy newspapers," Shapiro said. "We provide a turn-key solution and enable people, ranging from entrepreneurial journalists and public relations professionals, to business development and marketing executives, to realtors and others who start TAPinto as a side business, to nonprofits and universities and even hardcopy newspaper publishers, to start a profitable online local newspaper business in their town."
 
TAPinto franchises local news sites to local owner/publishers and now has more than 65 local news sites covering more than 100 municipalities in New Jersey and New York, with more than 6 million readers during the last year.
 
 
Jonathan Jaffe, a veteran journalist and former Star-Ledger reporter who owns the public relations firm Jaffe Communications, saw an opportunity to start a quality online news site in New Brunswick, New Jersey. He hired Jack Murtha, a firecracker reporter with a graduate degree from the Columbia University School of Journalism, to oversee coverage of day-to-day news in New Brunswick and at Rutgers University, while Jaffe manages the site, coordinates other staff and serves as city publisher.
 
"New Brunswick and the Rutgers community have other online publications but they are more activist in nature," Jaffe said. "I wanted to develop a high-quality objective online news site that would serve all of the residents of New Brunswick and the Rutgers community. TAPinto provides the technology, backend, training, and support so we could focus on quality journalism -- breaking great stories and developing long-term investigative series, while coordinating local advertising. TAPinto handles the rest."
 
Jaffe noted that TAPinto continues to grow in Middlesex County, allowing for more robust news as sites freely share content across the platform.
 
"With my reporters teamed with TAPinto writers covering other aspects of the county, we now have a superior news organization that is second-to-none in terms of comprehensive coverage of Middlesex County," Jaffe said.

 
Ravenell Williams, CEO of the Plainfield YMCA, saw the lack of local news coverage in Plainfield as a detriment to the community.
 
"Pretty much the only time Plainfield is in the news is when there is a major disaster," Williams said. "However, the vast majority of what is going on in Plainfield is good news -- with so many Plainfielders giving back to the community and doing wonderful things.  I wanted to also tell those stories and at the same time, saw an opportunity for the Plainfield YMCA to develop additional marketing opportunities. TAPinto enables a nonprofit like ours to give back to the community, better inform our residents, and create additional donated funds so that the Plainfield YMCA can do even more great things for our community."
 
For business entrepreneur Darlene Cullen, starting TAPinto in South Plainfield, NJ was an obvious business opportunity.
 
"The only news coverage in South Plainfield was a weekly print publication," Cullen said. "There is little value in old news. TAPinto creates the opportunity to provide up-to-the-minute news in my town. So I started TAPinto South Plainfield three years ago and it has already become the go-to-place for local news and information. On the business side, TAP South Plainfield is surging. TAPinto's unique model enables us to sell marketing and advertising opportunities to businesses in South Plainfield and into all of the TAPinto sites in New Jersey, which has created a significant revenue stream for my thriving business."
 
Jackie Lieberman, a veteran journalist, saw an opportunity in Westfield, NJ where her local hardcopy newspaper's idea of going online was to have a pdf of its newspaper available.
 
"People don't want to wait a week to find out what is going on in their town," Lieberman said. "Most people get their news online and in particular, on their phone and I saw that that trend would only grow. Thanks to TAPinto's system that enables us to share content within the network of TAPinto sites, I'm also able to provide important stories throughout Union County and the State of New Jersey to our readers with no work on my part because my fellow TAPinto franchisees are covering those stories in their towns."
 
Anyone who may have interest in helping to fill the local news void in their town can visit www.starttap.net for more information.
 
---
TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY).  It also includes a franchised Travel section, TAPintoTravels covering domestic and international travel.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Bloomfield

Bloomfield Kicks off Summer of Fun with Memorial Day Parade Monday

May 24, 2018

BLOOMFIELD, NJ -- The Bloomfield Parks, Recreation and Cultural Affairs Department is kicking off the Summer of Fun with the Memorial Day parade this Monday, May 28. The parade will march south on Broad street to the reviewing stand on the Town Green in front of the Civic Center.

“I would like to thank all of the parade participants, and especially the Bloomfield Joint Memorial ...

Braun's Tavern Offer's Special Discount for Active US Military and Veterans This Weekend

BLOOMFIELD, NJ-- Memorial Day Weekend:  As a thank you to our troops, Braun’s Tavern  will offer a 10% discount to all US Military - simply present your armed service ID.  Regular hours Friday-Sunday 5/25-5/27 - Closed Monday 5/28, Memorial Day. Braun’s Tavern & Dining Room 289 Glenwood Avenue, Bloomfield, NJ (973) 743-1097 ...

Upcoming Events

Carousel_image_b4f18dfd4f07fd561026_letslisten7-ellington-mplspecs-revised

Fri, May 25, 6:00 PM

Montclair Public Library Auditorium, Montclair

Let's Listen to Jazz

Arts & Entertainment

Carousel_image_40b003ff9ce0ffa8ab85_appropriate

Fri, May 25, 8:00 PM

Upper Montclair

Appropriate

Arts & Entertainment

Carousel_image_99142f7b5a1dd8d2792d_into_the_woods

Tue, May 29, 7:00 PM

Studio Playhouse, Upper Montclair

Into the Woods Auditions

Arts & Entertainment

Carousel_image_31f0fb5680ff8a91069d_narcan_nasal_spray

Thu, May 31, 11:00 AM

The Learning Center, Belleville

Narcan Information and Training Session

Education Health & Wellness Police & Fire

Carousel_image_152cd1e12fd6847dc295_mini_magick20180508-122722-1fpva9h

Fri, June 1, 7:00 PM

Montclair Women's Club, Montclair

Benefit Concert with Christian McBride and Friends

Arts & Entertainment

Fri, June 1, 7:00 PM

Wilshire Grand Hotel, West Orange

AAngelsNJ 7th Annual High School Scholarship and ...

Education Giving Back Health & Wellness

Bloomfield Police Blotter May 14 to 20, 2018

May 24, 2018

BLOOMFIELD, NJ - The following police blotter has been issued by Lt. Anthony Sisco of the Bloomfield Police Department.

Shoplifting: 5/14/18- Officers were dispatched to 250 Glenwood Avenue (CVS) on a report of a shoplifting. The complainant reported that an unknown Hispanic male entered the establishment and headed towards the cosmetic aisle. He proceeded to fill a blue bag with ...

Original Pancake House of West Caldwell Evacuated in Possible Pepper Spray Incident

May 19, 2018

WEST CALDWELL, NJ — The Original Pancake House in West Caldwell was evacuated early Saturday afternoon due to a possible pepper spray incident that caused ambulances from the West Essex, Verona and Bloomfield First Aid Squads to assist at the scene.

Bianca Pietro, a West Orange mother of two, said she was seated inside the glass atrium on the south side of the building that faces ...

Lawson-Muhammad Apologizes For 'Irrational Response' To Police Altercation; School Board President Supports Her

SOUTH ORANGE, NJ -  A day after video surfaced of her altercation with a South Orange police officer -- in which she used profanity, threatened to go to the village president and called the police chief “a skinhead cop” -- South Orange Maplewood School Board member Stephanie Lawson-Muhammad issued an apology in which she called her behavior “uncharacteristic” and ...

Parsippany Septuagenarian becomes NJIT's Oldest Engineering Grad

May 23, 2018

NEWARK, NJ - It was about five minutes after Robert Dresnack’s Water Resources Engineering class had begun when a septuagenarian poked his head into the room at NJIT. Puzzled, the professor inquired, “May I help you?”

In fact, he could. “I’m a student in this class,” replied Chris Antholis, then 72, who was six years into his quest to earn a Bachelor of ...

Buy a Vet... Program Helps Formerly Homeless Veterans

SCOTCH PLAINS/FANWOOD, NJ - It started with a collection to help fund a Memorial Day barbecue at the Valley Brook Village veterans facility in Lyons, NJ. When the bucket collection raised $7,000 at John's Meat Market in downtown Scotch Plains, they decided to keep it going and had barbecues all summer. The program has grown ever since.

Steve Hackenberg, a Scotch Plains ...

Memorial Day Weekend Kicks off Summer 2018 in the Long Beach Island Region

May 23, 2018

LONG BEACH ISLAND, NJ - With much anticipation for warmer weather, longer days and salty seas, visitors flock back each year to the Long Beach Island Region to enjoy the many pleasures this resort area brings.

The Southern Ocean County Chamber of Commerce operates a fully staffed visitor center, who always sees demand for customer inquiries rise either through their digital platforms, ...

Southern Ocean Made Brew Trail Awarded for NJ Tourism Excellence

SHIP BOTTOM, N.J. -The Southern Ocean County Chamber of Commerce proudly announces its selection for the The New Jersey Tourism Industry Excellence Award for its recently launched Southern Ocean Made Surf & Sip Brew Trail. They join a select group across the state being recognized for the accomplishments of those who achieved true excellence in providing an exceptional experience that ...

Letter to the Editor: Gum Litter and what YOU can do about it

May 15, 2018

Gum is non-biodegradable, meaning it doesn't’t break down ever….

Today, the unlikely problem surfaces. The average person chews 275 sticks of gum per year. With the amount of people in daily society, it’s no mystery why chewing gum is the second most littered item after cigarette butts.  Did you know that gum is banned in Singapore?

In addition to littering human ...

To the Editor: Notes for Mr. and Mrs. Webber On How to Complain About Stuff

Well, it looks like I have at least three things in common with Jay and Johanna Webber: (a) We live in the 11th District; (b) We believe family is important; (c) We have experienced life in big families -- I'm the third of seven kids myself. So of course I noticed the statements the Webbers recently shared on Facebook – which took something one person said about Jay’s ...

Bloomfield Bengals Sports Update May 21, 2018

Volleyball advanced to the County final with wins over Science Park and Montclair. Unfortunately, Livingston got the better of the Bengals in the County Championship Match.   

At the County Track and Field Championship Meet the Girls Team had a fine showing placing 5th overall. Leading the way was Kaela Edwards-2nd in high hurdles and Aicha Naouai- 2nd in javelin. The best ...

Bloomfield Bengals Athletic Update May 14 2018

 At the SEC Championship Meet La’Shan White equaled his school record in winning the 400-meter hurdles. He also won the 110- meter High Hurdles and anchored the winning 4x400 relay team. Aicha Naouai won the Javelin with a throw of 126’6.5(#9 NJ) and the Discus with a mark of 95’5”. Warlys Lizardo won the Boys Discus at 120’.

Kristina Collins reached ...

The Jaffe Briefing - May 23, 2018




The Jaffe Briefing will not publish from Thursday through Monday. A great Memorial Day to all!


OUR TAKE ON THE NEWS IN NEW JERSEY

SEASIDE HEIGHTS - Sex can be an almost-religious experience, but it seems a bit excessive to copulate under a statue of the Virgin Mary in a Catholic church's outdoor prayer garden. Yet, that's where ...

School’s Out: Your Exclusive Summer Getaway Guide

May 20, 2018

Summer... a time to do whatever you please without having the stress of school or work.

But like many others, you may find yourself unsure of how to spend your summer days. So, if you’re looking for something cool to do when it’s hot, consider these ideas:

Get Cultured: Metropolitan Museum of Art: If you’re fascinated with art of all sorts from classic to modern, then this ...

TAPinto Featured Franchisee: Steve Lenox of TAPinto Paterson

This week's feature will focus on TAPinto Paterson's franchisee, Steve Lenox. Find out how the current owner of a public affairs firm went from a former State Director for Senator Frank Lautenberg to a proud TAPinto franchisee for New Jersey's third largest city.

 

Q. When did you join TAPinto.net?

I joined TAPinto.net in September, ...

The Queen of the Big Time by Adriana Trigiani (Ballentine Books, 2005)

            The Queen of the Big Time by Adriana Trigiani, a New York Times best selling author, was recommended to me by a young woman who actually came from the town of Roseto, Pennsylvania, the place where the novel is set. “The author did such a wonderful job of describing how the town actually is,” said the young lady.

The Great Alone by Kristin Hannah (St. Martin's Press, 2018)

            What is the “final frontier” on the Earth's surface? Many people would say Alaska, the 49th state, which was added to the United States fifty years ago. Once one has traveled to that remote land, it is impossible to forget the magnificence of the terrain and beasts. Floating by ship in Glacier Bay, surrounded by ...

The Man in Room 306 at the Luna Stage, West Orange, NJ

            The Luna Stage, a Jersey theater gem, chose to revive its 1995 world premiere drama, The Man in Room 306, to commemorate the 50th anniversary of the slaying of Dr. Martin Luther King, Jr.  Starring Jamil A.C. Mangan as Dr. King, this 90 minute production portrays Dr. King in the last hours of his life as he struggles to write a speech for the Poor ...

Into the Water by Paula Hawkins

Into the Water by Paula Hawkins (Riverhead Books, 2017)

 

I wanted to like Into the Water by Paula Hawkins because I had enjoyed her previous novel, The Girl on the Train, which was a suspenseful thriller. However, when I finished reading the first part of the Into the Water, I realized that I had not absorbed anything that was happening in the story. I blamed myself for not paying ...

WALK THE MORRIS CANAL GREENWAY CENTRAL TRAIL

May 25, 2018

  

We’ve Walked the South End. We’ve Walked the North End.  Now We Have Two Opportunities to Walk the Central Trail of the Morris Canal Greenway.

JOIN US!

Sunday, May 27, 2018 at 9:00 AM 

Saturday, June 2, 2018 at 9:00 AM

The walk will begin at the Oakeside Bloomfield Cultural Center, 240 Belleville Ave, Bloomfield, ...

Moriarty, Caputo & Downey Bill to Strengthen Anti-Nepotism Rules in School Districts Approved by Assembly

(TRENTON) – Legislation sponsored by Assembly Democrats Paul Moriarty, Ralph Caputo and Joann Downey to extend anti-nepotism rules to the state’s public and charter schools was approved Thursday by the General Assembly.

“Property taxpayers deserve every assurance that the people charged with educating their children attained their positions because of what they ...

Clara Maass Medical Center offers Life-Saving Narcan Training Sessions

Belleville, NJ – In response to a national call from the Surgeon General of the United States emphasizing the importance of Narcan, a life-saving medication that can stop or reverse the effects of an opioid overdose, the Center of Excellence for Latino Health at Clara Maass Medical Center will host training sessions in May and June to educate the community on the use of Opioids. The ...

Bloomfield Community Member Sworn in as Advocate for Foster Youth

Elizabeth Alva Freyre of Bloomfield was sworn in as a Court Appointed Special Advocate (CASA) by Essex County Superior Court Judge Grimbergen on May 18, 2018.  Elizabeth recently completed 33 hours of training to become an advocate for Essex County's abused, neglected or abandoned children who were removed from their homes ...

Obituaries

Jul 4, 1933 - May 18, 2018
Maria A. Probst (nee: Geiger), 84 of Bloomfield passed away on May 18. Her final days were spent ...
Read more
Jul 21, 1966 - Apr 6, 2018
Sheila Rossi (nee Borges) 51, of Nutley, NJ died peacefully on April 6, 2018. Visitation will be ...
Read more