Camden, NJ—The first business to move its headquarters to Camden as part of the Grow NJ Assistance program reflected on its time in the city as part of its 10th anniversary.
WebiMax, a full-scale digital marketing firm, was founded in 2008 by CEO Ken Wisnefski and headquartered in Mount Laurel. After growing rapidly, Wisnefski said the company had been approached by the state of Delaware about moving the WebiMax offices there.
“It was something that … was definitely a good opportunity for us, but my concern was just somewhat how many people we would lose in that process,” said Wisnefski. He added that it was then he reached out to New Jersey, and was told about the coming New Jersey Economic Development Agency’s Grow NJ plan.
Grow NJ is a job creation and retention incentive program that offers businesses that are creating or retaining jobs in New Jersey tax credits ranging from $500 to $5,000 per job, per year; with bonus credits ranging from $250 to $3,000 per job, per year.
“We went down to Camden on a dark, overcast late January or early February day and we were just kind of like wow, I don’t if this is really going to work,” said Wisnefski.
Now, however, he said that “It’s something that we kind of look at, and see everything going on around us, and we’re proud to have been the first ones to take that leap.”
Since moving to Camden in 2014, Liberty Property Trust has invested over $1 billion into the development of the Camden waterfront, attracting businesses like American Water. The Philadelphia 76ers also moved its practice facility across the river to the Camden watefront in 2016.
Wisnefski said that the transformation along the Camden waterfront, where WebiMax is located at 2 Aquarium Loop, has been “incredible.”
“We saw the opportunity of being part of something, as opposed to being in Mount Laurel and being faceless and nameless in one of the different buildings there. It intrigued us about the opportunity to really be able to see the growth, and some of the things that could really transform Camden and obviously we’re seeing all that come together now,” he said.