MONTCLAIR, NJ - Amazing Lash Studio in Montclair will hold a grand opening celebration on Thursday, January 12 from 4 to 8 pm at the new location at 644 Bloomfield Avenue.

Businesswoman Elaina Watley, the owner of the Amazing Lash Studio Montclair franchise, is also the sports agent for Victor Cruzwide receiver for the NY Giants, and she sits on the Board of the Victor Cruz Foundation. Five years ago, she started Brand Infinite, a sports publicity and marketing agency based in New York.

“My approach to brand management is unique,“ says Watley. “I encourage my clients to do community service in areas that are important to them and work on building a pathway to a second career, as a sports career is not forever.”

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According to a release, what led Watley to open her own Amazing Lash Studio franchise was the Rising Tide Capital Challenge. Rising Tide Capital, located in Jersey City, empowers talented entrepreneurs to grow life-changing businesses. When asked what she couldn’t live without, her lashes was on the list. “I’ve been getting my lashes done for nearly 10 years and love them,” Watley shared. 

At the grand opening on January 12, Watley will be presenting a check to Oasis NJ. Oasis NJ serves women and children in need through compassionate programs designed to feed, clothe, educate, and empower them.

Having grown up in Passaic, New Jersey, Watley is active in many local organizations including the Boys and Girls Club of Paterson & Passaic. 

Watley chose Montclair because of her ties to the Montclair BID. Watley was recently named to the board of Montclair BID (Business Improvement District), a noted organization promoting Montclair businesses and community. She is also a member of the North Essex Chamber of Commerce.

“I wanted to be a part of a small business community that I felt genuinely connected to,” Watley stated. “So I waited for Valley and Bloom to be built and this is where I decided to open.” 

The grand opening celebration will include refreshments, beverages (including the signature drink, Lashtini) studio tours, photo booth, give-a-ways, ribbon cutting and more. The event is open to the public. For additional information call 973-973-7000 or go to: