BLOOMFIELD, NJ -- In an effort to disseminate important information more easily through social media, the Township of Bloomfield has created a centralized Facebook page. The page, called “Township of Bloomfield” and accessible at Facebook.com/bloomfieldtwpnj will be updated almost daily, and will share important updates from township departments as well as original content.
“In today’s social media era, we recognize the need to proactively reach out to residents on the platforms they spend the most time using. That way, residents who rely more heavily on social media to find out when their trash is being picked up, or when streets are closed for repairs or what community events are happening out on the green can get the information they need,” said Mayor Michael Venezia. “Most municipal departments already have Facebook pages with strong followings, so our goal is to share the content from those pages on one centralized page so that residents can easily stay up to date on what’s happening here in our community.”
The Mayor and Council have made transparency and accessibility key agenda issues, evidenced by the use of community surveys earlier this year and holding a public meeting on May 14 to discuss overhauling the way the township communicates with residents and getting resident input on how they want to receive information. The public meeting also laid the groundwork for the new Facebook page and an upcoming township mobile app. Survey results and commentary from that meeting indicated that residents wanted to see improvements to the municipal website and got most of their information from Facebook. Residents can expect to see major improvements when the website is renovated in the fall.
Residents interested in participating in the beta testing of the new website and mobile app are encouraged to contact Bloomfield’s IT Director, Jean-Guy Lauture at firstname.lastname@example.org. Once testing is complete, the beta site will be presented to the Mayor and Council, and members of the public.
Existing Facebook pages managed by township departments will not be impacted by the creation of the new “Township of Bloomfield,” page except that certain posts to these pages will also be shared on the centralized page. Like existing pages, the “Township of Bloomfield” page will be able to receive messages and comments from constituents, and administrators will endeavour to respond in a timely manner. The page will be subject to the Township’s Social Media policy which is available here.
Through Facebook embedding, visitors to the municipal website will be able to view the Facebook page’s feed even if they do not have a Facebook account.