WAYNE, NJ -- Cheri Ambrose, Founder of the Male Breast Cancer Coalition, raises awareness about the rise in breast cancer diagnoses in men at the annual Women’s Wellness Expo held at the Passaic County Technical Institute.

“The American Cancer Society puts the statistics out every year. This year alone, 2,550 men just here in the United States are estimated to be stricken with breast cancer and another 480 are expected to die from the disease, due to lack of awareness and misdiagnosis,” Ambrose explained.

“When you hear breast cancer, you automatically think of the pink. You automatically think of women’s breast cancer,” said Kenya Medard, who lost her husband to breast cancer.

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The Male Breast Cancer Coalition is a global organization that unites survivors of male breast cancer from around the world to share their journeys in the hopes of preventing other men from going through this disease alone. “We bring them together with resources and oncologists and genetic specialists from around the world as well,” said Ambrose.

“People are getting more aware, the more that we’re out there,” she continued. “A lot of men we noticed that are finding us on the Internet, they’re coming forward at early stages. They’re coming forward with questions.”

“I think our biggest challenge is getting to the general practitioners,” Ambrose said. “They should be doing a yearly exam on men--not a mammogram, but basically just a check, a ‘pec check’ if you will.”

“The American Cancer Society was a great resource as a springboard to find out more information,” Medard said. “Definitely don’t be afraid to ask questions.”

Video by: East Main Media

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