BORDENTOWN, NJ-- With Cyber Monday deals popping up all day today in our inboxes, it's easy to shop big-box, national retailers for quick bargains.
However, on the heels of Small Business Saturday, shoppers can still support local, small businesses in Bordentown by shopping their websites and even taking advantage of curbside pick-up or local delivery.
Mimosa Goods, a Bordentown City store featuring a curated collection of gifts and goods that are eco-friendly and ethically made, started off in 2015 as an online gift shop. Owner and Bordentown City resident Sarah McEwan continued to maintain the website in March of 2016 when she opened the brick-and-mortar location of the store, which recently moved to a new location at 201 Farnsworth Avenue. Many of Mimosa Goods’ products are from local artists and makers, with over 40 small businesses represented in the shop.
The shop’s e-commerce has been extra valuable this year, given the challenges faced by small businesses due to COVID-19.
“This year, my website saved me,” McEwan said. “When we closed our doors on March 15, I woke up to online orders the next morning.”
McEwan says more customers are choosing to shop online this year due to the pandemic.
“People are definitely shopping online more this year due to COVID,” she said. “Since reopening in June, I’ve continued to offer free local delivery and flat rate shipping to accommodate customers who aren’t able to shop in person.”
Several of Bordentown’s stores offer their full lines of items online, and because of the area’s small size, some even offer local delivery. If you aren’t quite sure what to get that person on your list but still want to shop small, consider purchasing a gift card so that your loved ones can pick out their perfect gift themselves.
Cyber Monday is the follow up to Small Business Saturday, a nationwide movement that takes place on the Saturday after Thanksgiving to encourage people to shop small and bring more holiday shopping and revenue to small, local businesses, both in-person and online.
Although Small Business Saturday may have felt different this year in Bordentown due to the cancellations of the annual Train Show, Gingerbread House Competition and in-person Christmas Tree lighting ceremony, the day was still successful, with residents and visitors patronizing the City’s many shops and restaurants.
“While this year was quieter in the store, I had patient customers who waited so that we could maintain social distance, and saw an increase in online orders,” McEwan said.
“The outpouring of support from the Bordentown community has been truly amazing, and we wouldn’t be here without it.”