BORDENTOWN, NJ—The Bordentown Township Police Department (BTPD) announced that they have partnered with Street Smart NJ to raise awareness of pedestrian and motorist laws with the goal of changing behaviors that lead to pedestrian and cyclist crashes and deaths.

Street Smart NJ is a public awareness campaign that emphasizes the education of drivers and pedestrians through mass media and targeted enforcement with the goal of preventing pedestrian deaths. Through partnerships with the program, police departments focus on engaging and educating the public, rather than solely issuing citations. Street Smart NJ helps supplement local efforts to build safer streets and sidewalks, enforce laws and train better motorists, cyclists and pedestrians.

Pedestrian and driver safety signs have been hung by the BTPD throughout various Township neighborhoods to encourage roadway users to Walk Smart and Drive Smart.  In addition, the BTPD has coordinated with all hotels located in Bordentown Township to hang safety posters and distribute safety pamphlets upon check-in to their guests, many of whom travel the area roads and highways via foot.

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Several local restaurants and convenience stores including Chickie’s & Pete’s, Town & Country Diner and 7-11, have also volunteered to promote the campaign.

The safety campaign will run throughout the summer.

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