BRIDGEWATER, NJ - The Babies R Us, on Promenade Boulevard, is one of many expecting to close in the next few months as part of a restructuring of Toys R Us properties in the wake of their declaration of bankruptcy.
Toys R Us is planning to close about 180 stores across the country, including the Bridgewater location of Babies R Us.
About four months ago, Toys R Us filed for bankruptcy protection as sales were dipping in light of competition from stores like Amazon, Walmart and Target.
Currently, the co-branded Babies R Us and Toys R Us, in Raritan, is expected to remain open.
Other stores closing in New Jersey are in Phillipsburg, Eatontown, Union, North Brunswick, Burlington, Cherry Hill, Wayne, Paramus, East Hanover, Elizabeth and Mt. Olive.
According to a memo from Toys R Us CEO Dave Brandon, store closing sales are expected to begin in early February, with a majority of the locations closing in mid April.
"The reinvention of our brands requires that we make tough decisions about our priorities and focus," he said in the memo. "To that end and following a top-to-bottom assessment of our business, we have decided to close a number of our U.S. stores. We also intend to convert a number of locations into co-branded Toys R Us and Babies R Us stores."
"The actions we are taking are necessary to give us the best chance to emerge from our bankruptcy proceedings as a more viable and competitive company that will provide the level of service and experience you should expect from a market leader," he added.