NEW JERSEY - Businessman and "Reagan Conservative" David Larsen has announced his 2016 primary candidacy for the Republican nomination to Congress and will oppose Rep. Leonard Lance, R-7th, in the June Republican primary.

The Seventh Congressional District extends over six counties in Central New Jersey and includes 54 municipalities.

Somerset County towns included in the district are: Bedminster Township, Bernards Township, Bernardsville,Branchburg Township, Bridgewater Township, Far Hills, Green Brook Township, Hillsborough Township, Millstone, Montgomery Township, North Plainfield, Peapack-Gladstone, Raritan, Rocky Hill, Somerville, Warren Township and Watchung.

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Larsen's campaign office is located in Green Brook.

"I believe this will be the year that the frustrated taxpayers unseat the third generation career politician liberal incumbent Congressman Leonard Lance," Larsen said in a press release.

"People are clamoring for a true conservative to represent New Jersey's Seventh Congressional District who knows how to run government like a successful business, a person who has proven successful business experience of over 36 years, not a career politician who ran for elected office right out of college, who does not even have the experience of operating a lemonade stand," he added.

"We need to get rid of career politicians like Lance, who holds a distorted view of entitlement to office," Larsen told the standing room only crowd. "The House is the people's House, established by our Founding Fathers to be populated by men and women who serve for a short period of time, then return to their private livelihood, not to be monopolized by career politicians with self-serving interests." Larsen continued, "That is why I strongly support term limits and will push that legislation when in Washington."



"Informed people are fed up with liberals in the House like Lance, based on his voting record, he has embarrassing failing scores of only 43 percent from Conservative Review and another failing score of only 53 percent from the conservative Heritage Action, he desires to have more in common with Pelosi, Reed, Schumer and Bernie Sanders than he does with true conservatives like Garret, Brat or Jordan, so the time has come to retire him," Larsen is credited with saying in the press release.

"According to our research, the 2014 Larsen race was the third-closest primary race in the country," so Larsen is confident that he will be able to defeat Lance this year. "I'm not a perennial candidate, I'm a persistent candidate," said the Republican challenger. "Lance is the quintessential true perennial and career candidate, running for consecutive office for close to 30 years."

In the recent Gallup rankings of Congressional members' effectiveness, Lance was rated fifth from the bottom, identifying him as the fifth least effective member of Congress, according to the press release.

Lance is now serving his fourth two-year term in Congress.