SOMERVILLE, NJ - Revive, a downtown Somerville boutique on S. Doughty Avenue combining consignment, new clothing, and other “glamtique” finds, hosted a fundraiser on July 10 to benefit Capic Cats. A portion of the proceeds from sales at Revive on that date were donated to the Raritan-based charity.
Capic Cats helps local residents with feral/free roaming cat problems, including trap/neuter/spay/return of unwanted cats and kittens as well as adoptions. All monies donated to the 100% volunteer organization are used for medical and food expenses. Capic Cats feeds and shelters hundreds of cats each day.
Brittany Burton, who owns Revive with her mother, Cathie Golden, said the downtown Somerville business community joined the store’s customers in supporting the fundraising effort, including the donation of a flower bouquet by Mallori Seader, the owner of Gems and Stems and a board member of the Downtown Somerville Alliance (DSA).
Other local businesses and the DSA helped promote the fundraiser at Revive by sharing information through their social media channels and at their stores and restaurants.
Burton provided a snack table with brownies, cookies and coffee and set up a collection jar for donations as well as informational brochures about Capic Cats. She also donated 50 percent of the sales price of purchases from a specially designated Capic Cats rack of fashionable items. Guests had the opportunity to play with three kittens that served as ambassadors for Capic Cats at Revive.
“This event helped underscore what separates small, family-owned businesses like Revive in local downtowns like Somerville from shopping malls, outlets and online retailers,” Burton said. “We have a relationship with the community, and engage in and support local causes by giving back and getting involved.”
For directories of downtown Somerville businesses and restaurants, and information on programs and services provided by the Downtown Somerville Alliance, visit downtownsomerville.com, or follow news from Somerville on social media at Facebook.com/DowntownSomervilleAlliance and Instagram.com/DowntownSomerville.