MADISON, NJ; July 14 — Wag & Shine Mobile Grooming opened Tuesday within Morris and Essex counties in New Jersey.  The company is a mobile dog grooming business with the mission of making every grooming experience a happy one, for dogs and their humans.

“Our promise to each client is simple - healthy, clean and happy,” said the company’s owner and president, Amy Peller.  “We’re crazy about delighting dogs and their people, and go above and beyond in how we deliver a personalized and convenient grooming service for our clients.”

By appointment, the company services dogs in the comfort of their own driveways.  Inside the van, each dog is pampered with grooming services including a ‘pawdicure’ for the nails, a warm-water bath, brush-out, blow-drying, and haircut.  The company’s mobile grooming spa is designed to maximize comfort, safety, and convenience with top-of-the-line grooming equipment, and its own, self-contained power, heated water, and climate control systems. 

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“I started Wag & Shine based on my own experiences and challenges finding a groomer for my dog,” Peller said.  “So, I decided to use my love of dogs and my business background to create a new type of grooming experience that is easy, trusted and delightful – a full-service grooming salon that comes right to your front door and that always makes dogs and their people happy.”

Wag & Shine’s service area initially includes Madison, Chatham, Millburn, and Short Hills.  Over time, the company plans to expand its coverage area.

About Wag & Shine
Wag & Shine Mobile Grooming is a full-service mobile dog grooming company with the mission of making every dog grooming experience a happy one, for dogs and their people.  The company currently services dogs in Madison, Chatham, Millburn, and Short Hills.  Appointments are available and may be requested on the website at or by calling 973-833-DOGS.