CLARK, NJ - Benjamin Moore recently announced its much-anticipated “Color of the Year” for 2017. It’s called “Shadow” and it is currently available at Paper Chase Decorating Center in Clark.

“'Shadow' is dark and mysterious,” Paper Chase interior designer June Marie Sandy said.  “It perfectly complements today’s modern grey and taupe color trends.”

The deep, royal amethyst color headlines Benjamin Moore’s “Color Trends 2017” collection, a group of 23 paint colors the company calls “rich and sophisticated.” The company conducts research through international industry shows and considers architecture, fashion,  textiles, home furnishings and the arts in determining its annual color trend palette, the company said in a statement about the unveiling.

Sign Up for E-News

"Shadow is the perfect purple color for creating a dramatic ambiance,” Sandy said. “It’s a majestic, muted-purple jewel tone that will add intrigue and a dramatic flair to otherwise boring spaces."

Pint samples of “Shadow” (and all of Benjamin Moore’s 3,500 colors) are available for those wanting to give the new color a try.  Sandy is happy to consult with store patrons who want to add some color to their world.

Paper Chase Decorating Center is an authorized Benjamin Moore retailer located at 63 Westfield Avenue in Clark. It offers complete interior design services from floor to ceiling, and is an authorized dealer of Hunter Douglas window treatments. For more information, visit

---------------  is Clark’s official electronic news source and the only free daily paper.  Sign up for our daily enews  and follow us on Facebook and Twitter  @TAPintoClark. Reach our local readers, advertise your business here, email

Paper Chase Decorating Center is an advertiser on TAP into Clark.  For more information about advertising, contact or at 732-447-8784