On October 14, the Healthy U statewide kickoff began with the Healthy U Be Active ProCamp—a joint free soccer and basketball ProCamp for 4th and 5th graders in the Middletown Township school district with New Jersey natives, World Cup Soccer MVP Carli Lloyd and Jay Williams, an All-American basketball player and first round draft choice. Healthy U is the largest and most comprehensive childhood obesity prevention program in the country.
Nearly 400 young athletes got tips from the pros during the Healthy U Be Active ProCamp, presented by the Horizon Foundation for New Jersey and the New Jersey YMCA State Alliance at Middletown High School South. Kim Decker, CEO, Fanwood-Scotch Plains YMCA stated, “I was proud to be a part of the statewide kick-off event and re-affirm our commitment to combat childhood obesity though the Healthy U program.” Students got more than soccer and basketball tips from Lloyd and Williams. They learned how important nutrition and exercise are to living a healthy life.
At the Fanwood-Scotch Plains YMCA, Child Care, Preschool and Kinder Wrap programs kicked-off Health U by creating healthy snacks and sharing them with Y members. At the After Care Sites held at the Scotch Plains- Fanwood Public Schools youth played CATCH games (Coordinated Approach to Child Health), made healthy snacks and received a Y-USA Healthy Fall Newsletter and Healthy U t-shirt.
Healthy U was created in 2008 as collaboration between the Horizon Foundation and the New Jersey State Alliance to help kids and their families better understand proper nutrition and the health benefits of staying physically active. The Fanwood-Scotch Plains YMCA incorporates Healthy U into their daily curriculum at their Preschool, Kinder Wrap program, Child Care program and After Care sites at the Scotch Plains-Fanwood Public Schools.
Healthy U, impacts more than 46,000 children, ages 3 to 13, at over 500 YMCA and elementary school sites statewide.
The Healthy U program impacts children in a preschool setting, after-school program and through in-school curriculum.
Healthy U uses the evidenced-based and award-winning CATCH (Coordinated Approach to Child Health) curriculum, proven to prevent childhood obesity.
The Horizon Foundation for New Jersey has invested nearly $5 million in Healthy U and recently committed an additional $1.25 million for program support through the next four years.
The next phase of Healthy U will impact over 70,000 children ages 3-13 plus their family members through 2019.
About Healthy U
Established in 2007, the Healthy U program is the result of a collaborative partnership between The Horizon Foundation for New Jersey and the New Jersey YMCA State Alliance. Through pre-school, after-school and school-based programs, Healthy U impacts more than 46,000 children, ages 3 to 13, at over 500 YMCA and elementary school sites statewide. These YMCA afterschool and preschool programs and partnering schools are implementing environmental strategies and activities, and education to increase physical activity and promote good nutrition for students and their families. Since its inception, The Horizon Foundation for New Jersey has awarded three grants totaling $4.62 million in grants for the program, which in 2015 has been renewed through December 31, 2019.
About The Horizon Foundation for New Jersey
The Horizon Foundation for New Jersey is committed to working alongside those who can help us improve our neighbors’ health, inform their health decisions and inspire them to lead healthier, more fulfilling lives. The Foundation’s new funding pillars are Caring, Connecting and Creating. Horizon Blue Cross Blue Shield of New Jersey is the sole member of The Horizon Foundation for New Jersey, both of which are independent licensees of the Blue Cross and Blue Shield Association. For more information please visit www.Community.Horizonblue.com/Foundation.
About the YMCA
The Y is one of the nation’s leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across New Jersey, YMCAs reach over 550,000 residents including 250,000 children under the age of 18. Ys nurture the potential of children and teens, improve the nation’s health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 37 New Jersey communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. The New Jersey YMCA State Alliance brings together New Jersey Ys to better serve the people of New Jersey. Learn more at www.njymca.org.
Founded in 1998, ProCamps is a best-in-class event management and sports marketing company specializing in developing, managing, and operating sports camps, player appearances, brand activations, and related experiences with professional athletes and coaches in the NFL, NBA, MLB, NHL, MLS, PGA, ATP, NCAA, NASCAR, WPSL, MLL and NFHL. ProCamps helps Fortune 500 brands activate and execute more than 175 events across the country to effectively deliver brand messaging to thousands of parents, kids, and coaches via retail promotions, TV/radio/print, social media, and on-site activations.