WESTFIELD, NJ – Lord & Taylor recently announced that it will close several its brick-and-mortar locations, including the flagship store on Fifth Avenue in Manhattan.
TAPinto Westfield reached out to Lord & Taylor’s corporate headquarters with questions about the fate of the town's freestanding Lord & Taylor department store.
“To better balance the brand’s brick-and-mortar presence with its online channels and increase profitability, we expect to close up to 10 Lord & Taylor stores through 2019, including our Fifth Avenue location, where we’ve decided not to maintain a presence,” said Meghan Biango, director of corporate communications with parent company Hudson's Bay Company. “We will provide an update on additional specific locations when appropriate.”
No news has yet been released regarding which additional stores will close.
“We are taking action to reposition Lord & Taylor for improved results and increased profitability,” Biango said. “Our focus on driving Lord & Taylor’s digital business, combined with new leadership and a rightsized store footprint, will evolve the customer experience and is expected to reduce costs and improve the overall performance of this business. Our recently launched digital flagship on Walmart.com is a great example of how we’re thinking differently about the entire business to deliver a seamless customer experience.”