WESTFIELD, NJ – Lord & Taylor recently announced that it will close several its brick-and-mortar locations, including the flagship store on Fifth Avenue in Manhattan. 

TAPinto Westfield reached out to Lord & Taylor’s corporate headquarters with questions about the fate of the town's freestanding Lord & Taylor department store.  

“To better balance the brand’s brick-and-mortar presence with its online channels and increase profitability, we expect to close up to 10 Lord & Taylor stores through 2019, including our Fifth Avenue location, where we’ve decided not to maintain a presence,” said Meghan Biango, director of corporate communications with parent company Hudson's Bay Company. “We will provide an update on additional specific locations when appropriate.”

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No news has yet been released regarding which additional stores will close.

“We are taking action to reposition Lord & Taylor for improved results and increased profitability,” Biango said. “Our focus on driving Lord & Taylor’s digital business, combined with new leadership and a rightsized store footprint, will evolve the customer experience and is expected to reduce costs and improve the overall performance of this business. Our recently launched digital flagship on Walmart.com is a great example of how we’re thinking differently about the entire business to deliver a seamless customer experience.”