CORAL SPRINGS, FL – Like most businesses right now, Meryl Katlin is trying to get the word out that her design and print shop is still open, at least virtually.
So the owner of TypeStyles Inc. Design Group in downtown Coral Springs turned to her Facebook page to offer a contest to fans a week or so ago: for anyone who colors a black-and-white coloring-book image posted on her page, she’ll turn it into a T-shirt – for free.
The contest hasn’t exactly made big waves on Facebook, but it shows what shop owners are willing to try right now to stay afloat in the coronavirus crisis.
So far, Katlin has produced just one shirt for a Coral Springs second-grader, and that’s ok with her.
“I’ll do whatever it takes to keep my business open, even if that means working out of my garage for six months,” she said.
Her business, in fact, started in her garage nearly 30 years ago, and she remembers well the sacrifices and hard work that it took to grow the company out of her home into a location on main street (her studio is at the corner of University Drive and Sample Road).
Katlin is realistic and recognizes that the coronavirus pandemic may just force her to start all over again. But she’s not going to surrender everything she’s worked for without a fight.
Right now, the Philadelphia native with three other employees, including her daughter, is looking to revamp her website to offer more affiliate businesses the opportunities to sell their apparel and other products through her site without having to purchase their own inventory.
She’s also thinking of converting part of her retail space into a “creative studio” where entrepreneurs can come, design and print whatever materials they need for their businesses.
Her tenacity over the years landed her prime accounts with the Dolphins, Seminole Tribe, and Bru’s Room Sports Grill as well as smaller ones with restaurants, nail salons, and many other businesses.
“We’ve had great years,” she said. “I’m not giving up. I’m going to figure out how to get through all of this and be relevant in the world.”
This is a look at how one Coral Springs business is surviving in the coronavirus crisis.
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