CORAL SPRINGS, FL – Since the start of the 2020 Census, more than 40 percent of all households in Coral Springs have been counted.
That accounts, so far, for about 16,400 out of about 40,000 households in the city, said Alexander Nonamaker, a city planner and city census coordinator. In Broward County, about 36 percent of households have taken the census, he said.
The census results are used to determine how much local funding is available to schools, health programs, housing, emergency, and other vital services. It also determines how many seats each state gets in Congress. In all, the data collected from the census will determine how more than $675 billion in federal funding is spent each year on state-level infrastructure and services across the country.
“We’re happy with the responses so far,” Nonamaker said.
Coral Springs’ goal is for 80 percent of the households to be counted in the census before the Aug. 14 deadline, which was extended from May 31 due to the coronavirus outbreak.
The city had 73 percent of households complete the 2010 census, Nonamaker said.
City officials have geared up plans to reach immigrants, minorities and other “hard-to-count” populations to fill out the forms. In many of those communities, census workers usually go door-to-door asking people to take the census but, now with the coronavirus crisis, those efforts are being pushed back to the summer months.
Coronavirus also forced the city to cancel events to bring people together and get the word out about the importance of taking the census. As a result, the city has boosted digital efforts to reach people online.
“We’re still holding out hope that we can engage people face-to-face,” before the census deadline approaches, Nonamaker said.
Coral Springs has budgeted $65,000 for a marketing plan to reach “hard-to-count” populations and other residents. U.S. Census Bureau recommends a local marketing budget of 50 cents a resident. Each person listed on a census form is equivalent to nearly $1,500 in federal funding a year for a 10-year period.
Learn more about the 2020 Census here.