CRANFORD - In an effort to promote the use of helmets and encourage safe behavior, the Cranford Police Department is launching the "Caught Doing the Right Thing" campaign during the month of July. This safety initiative uses positive reinforcement and education as a way to emphasize the importance of helmet safety and brain injury prevention.

Children under the age of 17 seen wearing a helmet when participating in a wheeled sport activity will be given a "positive summons" by a Cranford Police Traffic or Juvenile Detective. The summons includes a reward for the child for practicing safe responsible behavior. The reward, donated this year by Vinny’s Pizza & Pasta of 28 Eastman Street, can be redeemed for a free slice of pizza at their establishment through August 31, 2019.

The summons also enters the helmet compliant rider into a raffle for a gift card. This gift was made possible by a donation from the Cranford PBA Local #52. Chief Ryan Greco of the Cranford Police Department stated, "The goal of our program is to increase helmet use by those under the age of 17 and encourage children throughout Cranford to get "caught" wearing a helmet through this reward-based program."

Brain injury is a leading cause of death and disability in children and young adults. A properly worn helmet is the single most effective safety device available to reduce the chance of brain injury and death by as much as 85 percent. New Jersey's helmet law requires that "Children under the age of 17 wear a helmet while bicycling, skateboarding, and roller-skating."