Food & Drink

Emma's Brick Oven Pizza in Cranford Puts Modern Twist on Family-Friendly Italian

3ca193dc919620d55418_17f6aa5b5030568db6a9_IMG_5221.jpg
Victor Biancamano, the new owner of Emma's Brick Oven Pizza. Credits: All photos courtesy of Victor Biancamano
24f07a071eb5567d8e9e_IMG_3798.jpg
8417298caf67beaf6294_4c346b3f94282c48d391_IMG_4708.jpg
6e47e75d1811b31d7cf2_IMG_3799.jpg
f39c5cf60ea8b1e807eb_IMG_5052__1_.jpg
85f262a3125c1f33125a_IMG_3807.jpg
d4e300875a09eed83b89_4b64d47b9b1c0f86ff13_IMG_5180__1_.jpg
80db5727d9b20cd60c33_IMG_5006.JPG
d5b1eb78c06a06ba8546_d8587a04d8b3394f496a_IMG_5182.jpg
3ca193dc919620d55418_17f6aa5b5030568db6a9_IMG_5221.jpg

CRANFORD, NJ – After 14 years, Emma’s Brick Oven Pizza is experiencing a renaissance under its new owner, Victor Biancamano.

Biancamano officially took ownership of Emma’s in October 2017, and since then, he’s been working with a fierce drive to impart a lively, modern take on the Cranford institution.

“We’re bringing an Italian-modern twist,” Biancamano told TAPinto Cranford. “It’s a family-oriented town so I try to be more open to items that sell to families.”

Sign Up for E-News

Biancamano worked in the business since he was a teenager, moving from bartending to serving to managing. That dedication and drive has allowed him to implement small changes while focusing on retaining the same feel and food favorites that turned Emma’s into a Cranford classic.

“I have the passion, the drive and the motivation,” he said. “I’m constantly researching what’s the hottest thing out there so I can implement it into specials. It’s what I think about from when I wake up to when I go to sleep.”

To figure out what his customers want, Biancamano listens to requests and incorporates them into Emma’s specials. If the specials are a hit, he’ll try to add those items to the regular menu, which remains largely the same as it was under the previous owners.

In a few short months, Biancamano introduced milkshakes, designated Wednesday as “lasagna night” and started “pasta night” on Mondays, during which the restaurant offers several homemade pastas with a variety of sauces. In the near future, Emma’s will offer a Sunday brunch and additional outdoor seating.

“Any time someone requests something, I try to implement it somehow,” Biancamano said. “Everything is about hospitality and making everyone satisfied so they come back. Life’s not perfect, but I want people to leave here happy.”

In addition to new items on the menu, Biancamano spruced up the interior, adding new lighting and revamping the décor to create a more inviting space. He also introduced new staff, who he attributes to running the restaurant like a “smooth-sailing ship.”

“I’m a very innovative person,” Biancamano explained. “I’m always thinking of what the customer wants and how I can create meals and atmospheres based on my clientele.”

However, much of the “new Emma’s” remains loyal to its patrons and their preferences.

“People from Cranford love their food,” Biancamano said. “They have a passion for food. That’s why I don’t change, I just improve. I made sure everything on the menu either tastes the same or tastes better.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Cranford

Plainfield Police, Union County SWAT Team Negotiate Surrender After Almost 6-Hour Standoff

May 17, 2018

PLAINFIELD, NJ — The Union County SWAT Team and a member of the Plainfield Police Division were able to successfully negotiate a peaceful surrender with a man who had holed up in a Plainfield home for nearly six hours from Wednesday night into early Thursday morning.

Patrol units from the Plainfield Police Division responded to a home in the 1400 block of Coolidge Street ...

Lawson-Muhammad Apologizes For 'Irrational Response' To Police Altercation; School Board President Supports Her

May 18, 2018

SOUTH ORANGE, NJ -  A day after video surfaced of her altercation with a South Orange police officer -- in which she used profanity, threatened to go to the village president and called the police chief “a skinhead cop” -- South Orange Maplewood School Board member Stephanie Lawson-Muhammad issued an apology in which she called her behavior “uncharacteristic” and ...

Bee Day at Hanson Park!!

May 19, 2018

Please join the Hanson Park Conservancy on Saturday, June 23rd for Bee Day at Hanson Park!  At 2:00 PM Grant Stiles from Stiles Honey will be sharing his knowledge of bees with his presentation, “Fundamentals of Beekeeping and the Importance of Honey Bees in Our Society.”  Bring your blankets and chairs and enjoy the beautiful surroundings as Mr. Stiles answers all of your ...

Cranford Police Blotter: Disorderly Conduct Arrest & More

May 16, 2018

The information provided does not represent the total scope of police activity. Individuals charged as a result of police investigations are merely an accusation. All defendants should be presumed innocent until proven guilty.

1. 05/08/2018 4:10 p.m.

Myrtle Street and Baltimore Avenue

Arrested: Keyne Dasilva, 21, South Amboy

Arrested by: Ptl. Christopher Gross

Charges: Possession ...

Upcoming Events

Wed, May 23, 7:00 PM

The Cranford Hotel (sponsored by Calvary Lutheran Church), Cranford

Beer & Bible

Religions And Spirituality

Fri, June 1, 8:00 AM

Royce Brook Golf Club, Hillsborough Township

Liam's Room 5th Annual Charity Golf Outing

Giving Back Sports

Carousel_image_1da61d9690df0a4b2374_264c0972082c640e3c33_20180411_093814

Fri, June 1, 5:00 PM

Cranford Elks, Cranford

Spaghetti Dinner and Tricky Tray to Benefit Relay ...

Food & Drink

'To Kill a Mockingbird' Sustains Timeless Appeal

SUMMIT, NJ – The Summit Playhouse provides a stellar production of a much loved classic, “To Kill a Mockingbird.”

The Harper Lee novel, later a Gregory Peck film and now a stage production, retains all the warmth, intensity and integrity that made it such an appealing hit in the 1960s. And there will be a new production on Broadway in December with a script by Aaron Sorkin ...

'The Sting' with Harry Connick Jr. Slithers and Shakes at Paper Mill

MILLBURN, NJ – In a premiere production of “The Sting,” Harry Connick Jr. commands the Paper Mill Playhouse stage.

Based on the sensational Paul Newman/Robert Redford film in 1973, the 1930s plot centers on a con game and gambling, sometimes on a train between New York and Chicago.  Scott Joplin’s music is intertwined with the show, especially “The ...

Mayor Charles Lombardo about Petro/Casale Cleanup

May 14, 2018

To my fellow Garwood residents:

While a resident has recently raised concerns about air quality at the Petro/Casale cleanup site, I assure you the developer has complied with all state and federal regulations and there are no air quality issues.  I understand the concerns about this matter, however, they need to be addressed by licensed professionals who are qualified to answer them, not ...