Business & Finance

Small Business Saturday, Neighbors Helping Neighbors

Credits: DMC


CRANFORD, NJ – Small business is at the heart of what makes Cranford thrive. Small Business Saturday is November 29, a day dedicated to the support of local independent businesses, it is an opportunity to give back to the merchants of Cranford. Kathleen Prunty, Director of the Downtown Management Corporation, is a huge proponent of small business. She said, “We need to support local, Cranford is unique in that 80 business owners are also residents, they have a vested interest in seeing Cranford succeed. They are the businesses that hire our children. If they have the confidence to establish their business in downtown, why shouldn’t we have confidence in them?” Prunty goes on to say, “Cranford businesses are very supportive of local fundraising, these are the places residents come to solicit donations, merchants give very generously.”


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“The small business is what makes downtown Cranford special. Prunty continued, “You can stroll in and out of a wide variety of stores and chances are the merchant either knows your name or recognizes your face. Regardless, you receive personalized attention you will not find in the big stores.” In closing Prunty said, “Local business is there for you, will you be there for them?”


Small Business Saturday began in 2010, since then has grown larger every year. Many downtown merchants are having sales, events and special promotions on Saturday. The township is also offering free parking; three hours in the municipal lots, four hours in the garage, this does not include on-street parking.


So grab your shopping list and go support the merchants of downtown Cranford, buy a present, have lunch and show them you are glad they are here.




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