Business & Finance

TAPinto CEO Shapiro goes “One on One” with Steve Adubato

4e7e1a262f499a58beb0_2f066b24253f92fa032d_AduShap.jpg
Steve Adubato interviews TAPinto.net CEO and Publisher Michael Shapiro on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
eb5cc9884b99e92abe4b_ab28804ef1190b8450d9_AduOneOne.jpg
Michael Shapiro, CEO and Publisher of TAPinto.net, appeared on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
e8f1662b91a137b4f000_42968c362364a284a96c_Shapiro2.jpg
Michael Shapiro, CEO and publisher of TAPinto.net, talks about TAP's 5.5 million readers on "One on One" with Steve Adubato broadcast Thursday night Credits: "One on One" with Steve Adubato
406368c6f96737fee7d5_89ac09561f0242fdaca8_Shap3.jpg
Steve Adubato interviews Michael Shapiro, CEO and publisher of TAPinto.net, on "One on One" with Steve Adubato Thursday night Credits: "One on One" with Steve Adubato
4e7e1a262f499a58beb0_2f066b24253f92fa032d_AduShap.jpg

TAPinto.net CEO and Publisher Michael Shapiro appeared on “One on One” with Steve Adubato Thursday night and answered questions about the role of hyperlocal online news media.

The interview was broadcast on WNYY, NJTV and WNET. Adubato closed by saying that “Michael Shapiro, he is on the cutting edge of media.“

Shapiro answered a wide-range of questions about TAPinto.net and its 5.5 million readers and revealed some interesting statistical trends about online, local news.

Sign Up for E-News

“I think there is the greatest demand for local news coverage,” Shapiro said. “We see that in our statistics. Sixty-seven percent of our readers come from mobile devices, so print newspaper can’t service those people.

“The other interesting thing is that more and more older Americans are reading their news online. In terms of our demographics of our own site a great majority of our readers are 45 and older. In fact, 20 percent of our readers are 65 and older. This notion that older people don’t read online isn’t true.”

See the full interview with Michael Shapiro, CEO and Publisher of TAPinto.net, on “One on One” with Steve Adubato below.

 

 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Cranford

Three School Buses Involved in Crash at Clark's ALJ High School

June 21, 2018

CLARK, NJ — Three buses collided in the Arthur L. Johnson High School parking lot around noon on Thursday in a chain-reaction crash. 

Students were on board at the time, according to Police Chief Pedro Matos. One driver and two students had minor injuries, Matos said.   

According to a Honeywell alert issued by the Clark Public School District, ...

2018 Cranford High School Graduation

June 22, 2018

CRANFORD - It was a beautiful day as the members of the Cranford High School Class of 2018 took their places on Memorial Field for the Graduation Ceremony on Thursday night. 

Class President Anna Kalafatis, Principal Mark Cantagallo, Superintendent Dr. Scott Rubin, Board of Education President Kurt Petschow, Jr., Salutatorian Emily Wilson, and Valedictorian Meg Cui each ...

Cranford High Senior Prom

CRANFORD - Cranford High School held its Senior Prom on Friday at the Birchwood Manor in Whippany. Check out the photos our readers submitted. 

Spring Art Show Displays Students' Creativity

CRANFORD - The Cranford High School Spring Art Show was held at the Cranford Public Library, on Tuesday. 

From 6:30 p.m. to 8:00 p.m., artwork from classes such as crafts, graphic design, photography, and drawing was on display for the public to promote the creative and unique projects done by students throughout the school year. 

Sports Betting Is Off And Running in New Jersey

June 14, 2018

OCEANPORT, NJ — Governor Phil Murphy officially ushered in sports betting in New Jersey when he made the initial wager at Monmouth Park  on June 14.

Governor Murphy, an avid soccer fan who has called ESPN’s “Sportscenter” his favorite show, placed the first bet  — $20 on Germany to win the World Cup. He also bet $20 on the N.J. Devils to ...

Are Your Employees Driving Distracted?

June 22, 2018

Multi-tasking is a myth.  The human brain cannot actually perform two functions at the same time.

Instead, it switches from one task to other very quickly. Even though the change may only take milliseconds, it takes the brain time to come up to speed on the new task.

What does this have to do with driving? It's simple. Trying to do more than one thing while behind the wheel of an ...

Healthy U Spring Symposium Marks 10 Years of Community Impact

WESTFIELD, NJ — More than 100 Healthy U champions and partners from YMCAs and schools from all over the state gathered at MetLife Stadium in East Rutherford on May 18 to celebrate 10 years of community impact. Healthy U was also formally presented with the 2017 CATCH® Award for Excellence in State Health. 

CATCH (Coordinated Approach to Child Health) is the ...

Summer Water Safety Tips

Summer is a great time for parents to ensure their children are equipped with essential water safety skills. The Westfield Area YMCA offers weekly swim lessons all summer long and in Monday-Thursday weekly sessions.

Drowning is the second leading cause of death for children ages 5-14. Remember these tips to ensure the water is an enjoyable and safe place to ...

Upcoming Events

Sat, June 23, 9:00 AM

Between Park Street and Washington Street, Westfield

Walking Tour: What Makes a Great House and ...

Home & Garden

'Half Time' delivers with sterling cast

MILLBURN, NJ – The Paper Mill Playhouse is putting on a smashing new production of “Half Time” to round out its current season.

With actress Georgia Engel in an engaging performance, the cast also features Donna McKehnie, Andre De Shieilds and Lilias White, among a host of other talents.

The musical centers on an effort to have seniors perform a dance number during ...

'Half Time' lights up Paper Mill stage

‘Half Time’ turns the tables on aging in gleeful production

By Liz Keill

MILLBURN, NJ – The Paper Mill Playhouse is putting on a smashing new production of “Half Time” to round out its current season.

With actress Georgia Engel in an engaging performance, the cast also features Donna McKehnie, Andre De Shieilds and Lilias White, among a host of other ...

Get Empowered to Help Prevent Suicide

June 9, 2018

Dear Editor:

Over the past week social media and the news have been filled with stories and articles encouraging people to seek help if they’re in emotional distress. There have been countless articles about the need to break the silence around the topic of mental health and suicide, and I am encouraged by the support people are extending to others.

Often, the death by suicide by ...