Arts & Entertainment

Westfield Rialto Theater and Cranford Theatre Purchased by New Vision Theatres

efad05181a038dcc0db2_c81d69047a3d29161b76_IMG_8412.JPG
New Vision Theatres promised to maintain the individual character of the Cranford Theatre while making physical improvements. Credits: Leah Scalzadonna
a9acc28cbbff289cb588_9b0765d7096e34d787e4_IMG_8406.JPG
New Vision Theatres promises to maintain the individual character of the Rialto while making physical improvements. Credits: Leah Scalzadonna
7588fabe6e9be39f7df7_b2299fae0e3366287ab6_IMG_8404.JPG
New Vision Theatres promises to maintain the individual character of the Rialto while making physical improvements. Credits: Leah Scalzadonna
efad05181a038dcc0db2_c81d69047a3d29161b76_IMG_8412.JPG

WESTFIELD, NJ – Movie lovers can expect to see some upgrades to the Westfield Rialto Theater and Cranford Theatres after their recent acquisition by New Vision Theatres, a corporation that purchases and maintains community movie theaters throughout the country.

The Westfield Rialto and Cranford Theatre were owned by Carmike Cinemas. In 2016, AMC Entertainment Holdings Inc. purchased Carmike Cinemas Inc., but was ordered by the U.S. Department of Justice to divest numerous theaters to maintain price competition before the purchase was finalized.

The Westfield Rialto and the Cranford Theatre, along with a movie theater in Sparta, were the only movie theaters in New Jersey that agreed to sell, according to John Halecky, marketing officer of New Vision Theatres.

Sign Up for E-News

“Basically, the Department of Justice got involved and told AMC that they had a virtual monopoly and it would be unfair to the general public to have the grip on entertainment,” Halecky said.

New Vision Theatres, which is based in Westfield, acquired 17 theaters in total. They plan to maintain the individual character of each theater, which means a family-friendly selection in Westfield and an arthouse style in Cranford, Halecky said.

“Because the theaters are so close, it works like a multiplex that’s been split into two,” Halecky said. “If it [the movie] has car chases, explosions or computer graphics, it’ll go to Westfield. If it has a linear plot, it’ll go to Cranford.”

According to Halecky, movie-goers can expect to see physical changes to both theaters by the end of the year. New Vision Theatres plans to upgrade the interior of both theaters, fix up the lobbies and possibly install new seating. 

“That’s a flexible 12-month schedule but it is the intention to do some upgrading,” Halecky said. “Westfield may see some additions in innovations as far as concessions go.”

Additionally, every New Vision Theatre offers a $5 Tuesday ticket special. Movie tickets are sold for $5 all day on every Tuesday, with extra values on concession items.

Once summer ends, the Cranford Theatre will also special viewings of opera, ballet, Broadway shows from New York and London, and more.

“We’re not making any drastic changes,” Halecky said. “We’re looking forward to doing physical improvements. Even though the name is now New Vision, the operating philosophy for both theaters will continue as it has been.”

Show times and movie titles for these theaters will no longer be available on the AMC website. Information can be found on Fandango, Moviefone and by calling the theater. New Vision Theatres will honor most valid gift cards, passes and certain coupons that were issued by AMC or Carmike Cinemas through July 31.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Cranford

U.S. Junior Amateur: Michael Thorbjornsen Rallies to Edge Akshay Bhatia for Title

July 22, 2018

SPRINGFIELD, NJ - Find a way. Just find a way to grind and maybe an opportunity will present itself.

16-year old and seventh-seed Michael Thorbjornsen of Wellesley, Mass. did just that on Saturday afternoon as he edged fellow 16-year-old and good friend 12th-seeded Akshay Bhatia of Wake Forest, North Carolina, 1 up, to capture the 71st annual USGA U.S. Junior Amateur Championship at ...

Rutgers Hikes Tuition, Student Fees for 2018-2019 Academic Year

July 19, 2018

NEW BRUNSWICK, NJ - Rutgers University Board of Governors today approved a 2.3 percent hike in tuition and fees, as well as increases for dorm rooms and meals, for the 2018-2019 academic year.

The increase now brings the annual cost for undergraduate students to $14,975, which is $337 more than this past school year.

Student housing will increase 1.9 percent, and ...

Kid Make Their Own Pizza

July 20, 2018

Parents, looking for something special and fun for your kids on the weekend?

Emma's is now hosting "Kids Make Their Own Pizza" on the weekends. Also, we are now booking kid parties!

Westfield Area YMCA: Take Swim Lessions This Summer

The Westfield Area YMCA is providing a free one-week guest pass to non-members which will also enable access to purchase a week of swim lessons at full member rates during the summer.  The one-week guest pass includes use of the Y’s fitness facilities, land and water group exercise classes and open gym/swim.

“Our goal is to have people of all ages and skill levels grow to ...

Upcoming Events

Carousel_image_55b9e457615c2b750c08_pj_

Tue, July 24, 5:30 PM

Emma's Brick Oven, Cranford

Emma's Kids Night Out!

Arts & Entertainment Food & Drink

Carousel_image_1846639792ec11d13114_cranford_july_25_mets_flyer_2018-page-001

Wed, July 25, 2:00 PM

Cranford Community Center, Cranford

Cranford Emergency Blood Drive - Pair of NY Mets ...

Giving Back Health & Wellness

Carousel_image_574768912fb23a4cacc7_bfeb2b8d2a5b0913fb60_2f2194e6f686708fbbc3_pd_fd_bbq

Sat, July 28, 12:00 PM

Clark Recreation Center, Clark

Clark PD vs Clark FD BBQ Cook-Off

Food & Drink Police & Fire

Tired of Cronyism? Yeah, Us Too!

July 20, 2018

The Union County Freeholders’ decision to appoint State Senator and newly-elected Union County Democratic Chairman, Nick Scutari’s chief of staff, Ed Oatman as County Manager smelled of corruption from the start. To place a political consultant like Oatman in the role of overseeing 2,800 employees and running the day-to-day operations of the $500 million county budget suggests ...