Business & Finance

Cranford Shoppers Go Local for Small Business Saturday

Shoppers visited Cranford's stores and restaurants on Small Business Saturday. Credits: Leah Scalzadonna
Shoppers visited Cranford's stores and restaurants on Small Business Saturday. Credits: Leah Scalzadonna

CRANFORD, NJ – Downtown Cranford’s local merchants offered deals, promotions and treats to celebrate Small Business Saturday this weekend.

Small Business Saturday was launched by American Express in 2010 to bring more revenue to small, local stores that were affected by the recession. In Cranford, where local stores and restaurants line the streets, shoppers had the opportunity to purchase clothing, jewelry, food and more.

“It’s definitely our busiest day of the year,” Cori Eberling, owner of ANTHEM style + gift, said. “If you don’t support the local business in your community, they’re not going to last very long. If you appreciate them, you should support them all year long.”

Sign Up for E-News

Elaine Moffett, owner of Periwinkle’s Fine Gifts, said the day is a nice way to give back to businesses that support the community.

“We give back to the community all year long and it’s a nice reason to have a shop small day for the brick and mortar, mom and pop stores,” Moffett said. “It’s nice to see the community support us back.”

Kevin Castor, co-owner of A La Mode Creamery, agreed.

“We just started serving breakfast a week and a half ago and we had a lot of new people come in to try it out today,” Castor said. “A lot of the owners around here help out the community and donate or support different causes. We give back to the town and it’s nice to see that customers care for us too. It’s a hand-in-hand thing.”

The community support is key to Margaret Sacco, owner of Milk Money.

“We’ve had a much busier day than normal and most costumers say it’s because of Small Business Saturday,” Sacco said. “It’s very hard for local business people to sustain a business. We give back to the community and it’s important for the community to support businesses as well."

Many business owners emphasized the importance of small business, as opposed to national or international chains.

“It’s important to shop local to keep small business alive,” Gary Fletcher, owner of Simply…, said.

Mario Haddad, owner of Golden Touch Jewelers, highlighted the relationship between small business owners and the townspeople.

“There’s more customers walking around,” Haddad said. “It’s been busy. Shopping local means a better connection with the owner and a relationship that’s more than business. They build a relationship with the retailer, trust the business and come back.”

Only one businesses owner interviewed did not see a boom in customers on Small Business Saturday.

“I’m usually busier, but it’s because it’s right after Thanksgiving,” Cathy Vastola, owner of Breadsmith, said. “This week we were really busy. Wednesday was nuts, you couldn’t get near the place. If it was a different weekend, this type of business would be busier.”

Vastola also emphasized the important of shopping and dining locally.

“Shopping local keeps the town going and it brings people in, pays the bills and keeps the town vibrant,” Vastola said. “The town is the people and the people are the businesses.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Cranford

Staff Member Honored for Saving Child at Clark School

December 13, 2017

CLARK, NJ — Valley Road School recently honored Nelson Tavares, a custodian in the school for many years who jumped into action and performed the Heimlich maneuver when he saw a child in distress.

According to Valley Road School Principal Joe Beltramba, Tavares is a much-loved member of the school community. He is often in and out of the cafeteria during lunch periods to keep things ...

NJ Transit Service To Resume Monday After Friday's Derailment in Union

December 10, 2017

UNION, NJ – New Jersey Transit reports the Raritan Valley Line trains will resume regular weekday service between Cranford and Newark and High Bridge and Raritan on Monday.  Train service was suspended over the weekend after the freight train derailment in Union on Friday afternoon.  

According to their website, NJ Transit says customers may experience possible ...

Full Day Kindergarten Application Form

December 13, 2017

Cranford Public Schools

Full Day Kindergarten

 

We are excited to announce that the Cranford Board of Education will continue to hold two tuition-based full day kindergartens for the 2018-2019 school year, pending sufficient enrollment.  In anticipation of high interest in the program, your child’s participation will be based on a lottery.

 

Children who will ...

Volunteer Opportunities Available with the Westfield Area Y Men's Club

The Westfield Area Y Men’s Club Christmas Tree Sale is well underway, with a wide selection of trees, wreaths and roping to satisfy large and small families alike.  With so many trees, the Y’s Men are in need of volunteers to help at the lot. This is a great project for youth groups and others looking to help out in the community. It's a great way to give back and ...

Tips To Make Your Home Photo-Ready and Market-Worthy

You’re selling your home, or you’re starting to think about it, but your house hasn’t been updated or painted in years. You want it to look its best before presenting it to prospective buyers, but you don’t know where to begin.

Home Staging Tips
Sprucing up your home can be as simple as adding a new coat of paint, inside and out, or as extensive as interior renovation ...

Cranford Police Blotter: Unlawful Weapon Arrest & More

December 8, 2017

The information provided does not represent the total scope of police activity.  Individuals charged as a result of police investigations are merely an accusation.  All defendants should be presumed innocent until proven guilty.

1.  11/30/2017 1:45 p.m.

Centennial Avenue at Raritan Road

Arrested: Chinonso Ugbuaja, 20, Orange

Arrested by: Ptl. Thomas Bell

Charges: ...

Upcoming Events

Carousel_image_239baee2cb13e9e994f2_copy_of_fec_save_the_date_social

Wed, December 13, 9:00 AM

Community Access Unlimited, Elizabeth

2017 Family Engagement Conference

Giving Back Health & Wellness Law & Justice

Wed, December 13, 6:30 PM

Cranford United Methodist Church, Cranford

Wednesday Nights at Cranford United Methodist ...

Religions And Spirituality

Carousel_image_81f25daf41db9d768bf5_logo

Thu, December 14, 7:00 PM

Kleespies Horowitz and Associates, Clark

Learn About Wills, Trusts and Estate Planning at ...

Business & Finance

'An Act of God' takes a leap of faith at George Street

‘An Act of God’ takes leap of faith at George Street Playhouse

By Liz Keill

NEW BRUNSWICK, NJ – If anyone can portray God, it must be Kathleen Turner. Local theatre goers are fortunate indeed, to have the throaty, stage smart Turner in our midst.

Turner, of course, is not only an acclaimed actress, but a female God with plenty to say about the ups and downs of religion ...