Denville, NJ – The Downtown Denville Business Improvement District (BID), local officials, and other community members gathered on Broadway, Denville’s main thoroughfare, for a pink ribbon-cutting on Oct. 4 to kick off Breast Cancer Awareness Month.

Mayor Thomas Andes said this was the first time the town had ever marked the occasion with a ribbon-cutting, noting the “great turnout from the business community.”

In addition to the ribbon-cutting, Denville has “painted the town pink” by lining Broadway with decorative pink flags and ribbons and adorning Denville police officers with pink patches. The town will promote the pink motif throughout the entire month of October.

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“Breast cancer affects so many lives, and Denville is committed to raising awareness recognizing the many who are currently fighting the disease, those who have survived their courageous battle and the loved ones who support them,” stated Ryan Gleason, executive director of BID.

In further support of the cause, Saint Clare’s Health will sponsor this year’s “Pink Witches Night Out” on Oct. 18, 6–9 p.m. Pink Witches Night Out is an annual event held by the downtown business community created to encourage visitors to shop, dine and partake in fun activities for the benefit of a local, breast-cancer-related charity. Participants are encouraged to dress in pink or Halloween-inspired outfits.

This year’s charity is the Breast Cancer Emergency Aid Foundation (BCEAF). BCEAF was created in 2006 to help breast cancer patients in need by providing them with direct, non-medical financial assistance. Since its inception, BCEAF has helped more than 2,600 patients in New Jersey, New York, Connecticut, Massachusetts and Pennsylvania.

For more information about Pink Witches or other downtown events, contact Gleason at is a member of the New Jersey Press Association and is a hyperlocal news site that serves residents, organizations and business owners of Denville, New Jersey.

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