ROCKAWAY, NJ- Simon®, a global leader in retail real estate, is hosting its annual Easter celebration festivities at Rockaway Townsquare, offering families the chance to participate in traditional and unique seasonal events.
The Bunny Photo Experience begins Friday, February 26and runs through Saturday, March 26 in Macy’s Court. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.
The presenting sponsor for the 2016 Bunny Photo Experience is The Gymboree Corporation – including its Gymboree and Crazy 8 clothing brands.
Furry friends are welcome to a special visit with the Easter Bunny during Pet Photo Night, taking place on Sunday, March 6,from 6:30 to 7:30 p.m. Pets must be brought in on a leash or caged.
“We love to hold family-friendly events and we always look forward to watching children interact with the Bunny at Easter,” said Paul Crociata, mall manager for Rockaway Townsquare.
Rockaway Townsquare’s Caring Bunny™ event will offer families that have children with special needs a subdued environment to participate in the Bunny Photo Experience. Caring Bunny has been developed by Simon and is guided by AbilityPath.org, a national online resource hub and special needs community. Over 90 Simon® properties will host the Caring Bunny this season. Promotional assistance for Caring Bunny has been provided by Autism Speaks.
On Sunday, March 6 from 9:30 to 11:00 a.m. many steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny. The subdued environment is likely to include (specific elements or aesthetics may vary):
• Turning off in-mall music, stopping escalators located near the photo set, dimming the lights and shutting down fountains for the duration of the event.
• Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.
• Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.
About Rockaway Townsquare
An expansive retail destination for fashion, discovery and community, Rockaway Townsquare is located at Route 80 and Mt. Hope Avenue in Rockaway, New Jersey, and is managed by Simon, headquartered in Indianapolis, Indiana. A two-level, super-regional mall, Rockaway Townsquare is anchored by Macy’s, Lord & Taylor, Sears and JCPenney and has more than 180 specialty stores. For additional Simon information, please visit www.simon.com. Visit www.simon.com/mall/rockaway-townsquare for the latest mall events and retailer updates. Rockaway Townsquare also is on Facebook, at www.facebook.com/RockawayTownsquare, and @ShopRockaway on Twitter.
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
AbilityPath.org is an online hub and special needs community for parents and professionals to learn, connect and live a more balanced life. The website combines social networking features with expert content fromAbilityPath.org’s team of educators, parents, therapists and medicalprofessionals.AbilityPath.org was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs by fostering hope, dignity and independence. AbilityPath.orgmay also be found on Facebook and Twitter.
About Autism Speaks
Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $500 million to its mission, the majority in science and medical research. Each year Walk Now for Autism Speaks events are held in more than 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 40 countries on five continents to foster international research, services and awareness. To learn more about Autism Speaks, please visit AutismSpeaks.org.
Gymboree has a 30-year rich heritage in dressing children, newborn to 12 years old. Gymboree offers colorful, head-to-toe clothing and accessory collections - quality clothes that let kids be kids.
Gymboree is part of The Gymboree Corporation family, which began in 1976 with Gymboree Play & Music, offering parent-child play programs. Today, along with franchised and company-operated Gymboree Play & Music locations, The Gymboree Corporation operates three specialty retail brands – Gymboree, Crazy 8 and Janie and Jack – offering unique, high-quality products delivered with personalized customer service in more than 1,300 stores worldwide and on www.gymboree.com, www.crazy8.com, andwww.janieandjack.com.
Families can also visit the Caring Bunny - a unique event in a subdued environment tailored to special needs children
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