LONG ISLAND, NY -- Ellen Volpe, President of American Business Associates, spoke with Joe Apfelbaum, CEO of Ajax Union, on a recent episode of Opportunity Calls with Ellen Volpe.

Apfelbaum’s position as CEO of an internet-based marketing company is only one of his many roles. “Joe is a business mentor, leader, direct marketing guru, extraordinary networker, educator, public speaker, entertainer, and one extraordinary human being—leading, teaching, and inspiring everyone,” said Volpe. 

Apfelbaum coined the term “mojovation” to describe his role as a mentor to entrepreneurs who he helps go from feeling held back to feeling liberated. “I am on a mission to serve hungry entrepreneurs to go from frustration to mojovation because that is what inspires me, that’s what feeds me, and that’s what makes me feel alive,” explained Apfelbaum. 

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As someone who shapes his own success by living an energetic and positive lifestyle, Apfelbaum expressed how important it is for individuals to not become too stressed. “Stress is inevitable when there are things that change,” Apfelbaum stated. His advice for finding a new approach to dealing with stress is to be the dance instead of trying to be the dancer, he said.  “If you can just be in the now, then all that pain, frustration, and loneliness, will flow through you instead of hold you back from allowing you to get to the next step,” Apfelbaum said. 

Apfelbaum revealed three key actions to help people change their lives: respect, reset, and repair. When aiming to live a successful life, it is essential for people to change their approach and relinquish their need for control. “The manifestation of your goals and the manifestation of your purpose happens when you stop pushing your agenda,” explained Apfelbaum.  

Living in the present is the ultimate way for people to achieve their goals and Apfelbaum expressed how the present can unlock a higher level of conscious thinking. If people are having a hard time living in the now, then they are not allowing the effects of the world to unfold naturally, according to Apfelbaum. 

Apfelbaum’s advice for people who have a hard time letting go is to not allow their fears to get in the way. “Your ego will take any advice that it gets as criticism if it didn’t give you that permission, or if it didn’t fit into the rule of ‘I allow you to coach me’,” said Apfelbaum. 



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