PITTSFORD, N.Y. – Time To Ride, the equine industry initiative created to encourage and champion the growth of the U.S. horse industry, is pleased to announce the launch of its newly redesigned website. Designed for smart phone, tablet and desktop use, TimeToRide.com features an approachable, friendly look and feel with updated colors and graphics.

The purpose of Time To Ride is to attract new people to horses and horseback riding. TimeToRide.com serves to connect “non-horsey” consumers with equine professionals. Horse people can register their businesses and events on TimeToRide.com using the newly simplified process and are welcome to use marketing materials and tips found on the site, all for free. Registration includes a map listing so that consumers looking for horse-related activities can search by zip code or other criteria for equine facilities and activities in their area.

For consumers, the business search and map features have been streamlined to enable them to connect with horse businesses and events in their area more quickly and easily. Consumers will also find expanded general horse information on the new site to help them prepare for their first equine encounter.

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The Time To Ride Challenge, which rewards equine professionals for attracting newcomers to their facilities, remains the cornerstone of Time To Ride. All registered businesses are encouraged to host Challenge events and list them on TimeToRide.com. The 2018 Challenge runs through Nov. 15, so there’s still plenty of time to host events.

“Making the Time To Ride site more user-friendly was one of our top priorities,” said Molly O’Brien, Time To Ride Program Manager. “We were able to build on the excellent work done earlier and create an inviting site that’s simple and straightforward for equine professionals and consumers to use.”

Since 2014, Time To Ride has introduced over 100,000 newcomers to the benefits and joys of horses. To learn more please visit www.TimeToRide.com, e-mail info@timetoride.com, or call 512-591-7811.