DENVILLE, NJ – Downtown Denville Business Improvement District (BID) will hold its second annual Block Party, Thursday, July 25, 5:30-8:30 p.m., rain or shine, to kick off its Sidewalk Sale Days, July 25-27.

The Block Party is a fun, festive way to entice more shoppers and embellish their shopping experience. In addition to bargains inside and outside shops throughout Downtown Denville, the three-hour event offers a beer garden, live music by Mr. Lovejoy Band, a performance by Morris Music Men, photobooth fun shots, a hula performance, restaurant specials and much more. This year’s event is presented by Thatcher McGhee's and California Beach Hut.

Downtown Denville BID boasts on an Instagram post, “[The Block Party] was a great party last year & going to be better this year!!”

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Downtown Denville BID will gather post-event feedback from the participating retailers and restaurants to ascertain whether the Block Party garnered increased foot traffic and revenue.

 

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