DENVILLE, NJ -- On Sat, Nov 30, Denville will come alive for the holiday shopping season with Small Business Saturday. Small Business Saturday is a day when shoppers are encouraged to forgo the mall and all the big department store chains to shop small at local stores.

The trend started in 2010 and was inspired by an American Express campaign that gave shoppers incentives when they used their American Express credit card on Small Business Saturday. Last year, more than 80 million people checked out Main Street USA's across the nation to do some holiday shopping.

New Jersey is populated with downtown areas that offer quaint specialty stores, notable restaurants and picturesque backdrops with old-fashioned holiday ambiance.

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Visit Downtown Denville Business Improvement District to learn what Downtown Denville has in store for Small Business Saturday and the holiday season.


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