MORRISTOWN, NJ -- “Unlock New Jersey” was launched Mon., May 18, by an expanding group of business owners, civic leaders, elected officials and concerned citizens who presented Governor Phil Murphy with a proposal to responsibly and decisively unlock his COVID19 shut-down of Garden State businesses. The plan was the result of a town hall meeting of more than 30 small business owners from Morris County along with Assemblywoman BettyLou DeCroce, Assemblyman Brian Bergen, Morris County Freeholder Stephen Shaw, 11th District Congressional Candidate Rosemary Becchi, Rose City Jewelers owner, Joseph Falco, Jr., Carmen DePasquale, owner of DePasquale the Spa, and Robyn Acceturo, owner of West Orange Jewelers. 

Their call to action: End the lockdown on small businesses now... Send Governor Murphy your keys and sign the unlock New Jersey petition.

The “Unlock New Jersey” proposal provides a timeline and guidance, including provisions for monitoring any substantial impact on COVID-19 outbreaks, as businesses engage in a safe, staggered reopening and move toward a fully operational state economy.

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“Unlock New Jersey” is inviting everyone to support its proposal for opening businesses by signing a petition by clicking here

“Unlock New Jersey” is also asking supporters to help demonstrate their support for small businesses by sending keys to the Governor, either virtual keys or real keys. Old or spare keys can be mailed to Governor Murphy at: Office of the Governor, 225 W. State St., Trenton NJ 08625. Virtual keys can be sent through email by going to and clicking on the key symbol.

The “curbside pickup” plan being kicked-off today by Governor Murphy is out of touch and useless to the more than 861,000 small businesses that form the backbone of the Garden State economy. Most New Jersey businesses are small businesses, and collectively they employ 1.8 million workers — roughly half the people who were working in the Garden State prior to the COVID-19 shut-down. 


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