DENVILLE, NJ -- Although the sun does not officially set in Denville Township until after 8:30 p.m., a special event returned to the Broadway area on July 16, Denville After Dark. This occasion had been held previously back in late June, with the purpose of promoting the local business in the district’s downtown area.
The street event was organized by the Downtown Denville Business Improvement District, a nonprofit organization that works to support the local establishments on Broadway and surrounding streets.
As before, Denville After Dark featured businesses, restaurants, clothing stores and fitness gyms setting up tables outside their doors and interacting with visitors. The crowds seemed to have been bigger with nearly a thousand attending all evening to see what’s to offer downtown.
“Anything to help Denville,” said Roy Nussbaum, a Denville resident and the general manager of the Pasta Shop on First Avenue.
“We love this town, and we’re just here to serve. Still, we’re trying to be safe, while being glad to be back with a great regular following.”
The Pasta Shop, owned by Denville resident Tommy Pollio, had been closed for two months starting in March due to the COVID-19 crisis, but like many local township businesses, has been reopened and seen a small revival. For Denville After Dark, The Pasta Shop set up tables outside, on First Avenue, and offered some special treats, like peanut butter cannolis with chocolate sauce.
Many downtown businesses, like Write On Gifts, owned by Jefferson Township resident Michele Machere, were happy to have the chance to showcase their trades.
“Denville After Dark is a great idea,” said Machere.
“It’s nice that they closed down the streets and give everyone a chance to see our businesses. This brings people downtown. I’m just happy to see my customers again.”
Many of these customers came with face coverings, and some tables were set up by downtown volunteers that held baskets containing hand sanitizers.
Denville After Dark featured a classic car display in the parking lot of Denville Hardware, while there were music concerts on the streets. On Broadway, there was Denville’s own rock band Sugar Daddy (featuring Tim Nelson (guitar/vocals), Craig Dickerson (drums) and Gary Beumee (vocals/bass)). On East Main Street, there was an acoustic rock duo consisting of singer Christy Nilsen, from Rockaway Township, and guitarist Steve Falcon, from Secaucus.
“We’re happy to lend our services to keep the town going,” said Beumee.
“I know a lot of business owners here in downtown so it’s great to help bring a good time to Denville.”
Denville After Dark was sponsored by the St. Francis Residential Community, just as before.
To learn more about Downtown Denville Business Improvement District and how to support local township businesses during the pandemic, visit https://downtowndenville.com/.
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