Business & Finance

East Brunswick Redevelopment: Get Ready to Start Shopping EB


EAST BRUNSWICK, NJ - The Township of East Brunswick has been very active in promoting the coming Shop East Brunswick program. The first piece of the program is a Property Tax Rebate Card, where residents will be able to earn money off of their taxes by shopping locally, which becomes active on June 1.


Currently there are 32 businesses signed up, ranging from diners and restaurants to professional services and car dealerships. A full list can be found online at and clicking on the tab that says “Shop East Brunswick Property Tax Cards” under “Important Links,” or it can be found online at when you register your card.


The cards are available to both residents and nonresidents. Nonresidents and renters in town will be able to participate and will receive their rebates as a check, rather than a deduction on their taxes. You can pick up your card at the East Brunswick Public Library, the East Brunswick Senior Center, The East Brunswick Recreation Department Building and the Mayor’s Office in Town Hall. Starting early next week, you will also be able to pick up your cards at select participating businesses.

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“The buzz around town has been positive, with new business registering every day and dozens of people a day picking up their cards. It’s great to see that both the residential and business communities are so excited. Starting this Thursday, we can all begin earning the rewards. I am very excited to see how the program progresses, as this is a great way to reduce taxes and promote small business,” announced Mayor Cohen. 


Businesses who are interested in signing up need only call Jonathan Sternesky, the Township’s Economic Development Officer at (732)390-6810 to learn more.


*Here's the updated list of participating businesses:

Food and Restaurants o The Colonial Diner o Bella La Pizzeria o East Brunswick Chinese o Stefano’s Italian Restaurant o JSBBQ & Catering o Ibby’s Mediterranean Cuisine o Mimino Restaurant o Bollywood Tadka

Photography, Video and Party Planning o Lifetyme Photo and Video o Total Party o Chiron Films, Inc.

Hair and Beauty o Tekniques Salon o A Cut Above Barber Shop

Education o Varsity Summer Academy o Music Notes Academy

Pharmacies o Lexington Pharmacy o Windsor Pharmacy

Wellness and Fitness o Max Fitness Challenge of East Brunswick o Jazzercise

Home Improvement o Brunswick Design o 18 Lumber Company o Temperature Pro o L’UNICO Kitchen & Bath

Professional Services o Knox Grove Financial o Khuzema Tapya, CPA o Daniel Kirshner, Attorney at Law

Automotive Sales and Services o Open Road Acura o Open Road Mazda o Route 18 Chrysler-Jeep-Dodge-Ram

Specialty Services o Christy’s Floral o Malkin’s Functional Footwear o Rues Lane Liquors

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