Press Releases

Elijah’s Promise to Celebrate Earth Day Weekend, April 21 & 22


NEW BRUNSWICK – Elijah’s Promise will bring a weekend of outdoor music, food and fun to New Brunswick, April 21 and 22, with an Earth Day Fest at Promise Garden on Tabernacle Way and the spring opening of the new Esperanza Mercado on Joyce Kilmer Avenue.

The Earth Day Fest at Promise Garden (across from 52 Tabernacle Way) from 10 a.m. to 2 p.m. on Saturday, April 21, will feature live music, garden workshops, food, fitness classes and an interfaith seed blessing by GreenFaith. The event is also a venue for the month-long Hub City Music Festival now taking place at different locations throughout the city. Music will be provided The Magnolia Rounders, Black Circle Symphony and Anthony Carrera. The fest is free and open to the public.

Mercado Esperanza, a new collaborative community project at Joyce Kilmer Park (143 Joyce Kilmer Ave.) featuring vendors and local entrepreneurs, artists and musicians will have its spring opening from 11 a.m. to 5 p.m. on Sunday, April 21, in conjunction with Ciclovia New Brunswick, which closes streets to vehicular traffic to promote community recreation. Mercado Esperanza takes place in Joyce Kilmer Park at Joyce Kilmer Avenue and Comstock Street.

Sign Up for E-News

The “Mercado,” or “market,” is operated collaboratively by Elijah’s Promise, New Brunswick Tomorrow, and coLAB Arts with funding from a Kresge Foundation FreshLo Grant and the New Jersey Office of Faith-Based Initiatives. The Mercado is an outdoor marketplace that promotes economic development and other community goals, using food as a creative platform for neighborhood revitalization. It will be held monthly at the park during the spring and summer.

With the mission of incubating small food and merchant businesses, the Mercado connects residents to commercial kitchens and culinary expertise at the Promise Culinary School and also offers a venue for culinary students and graduates to develop their own small food businesses. Further, the project brings Rising Tide Capital’s Community Business Academy (CBA) to New Brunswick to offer their successful entrepreneurial training program bilingually to New Brunswick residents, culinary students, and Mercado vendors. The next CBA English Class will begin April 23 at 211 Livingston Avenue. For more information, go to

Over the last decade, Elijah’s Promise has developed Promise Agriculture into a successful program that provides garden space to residences, produces food for the community, provides pollination and honey for our city and diverts food waste to create nutrient-rich compost.

Equally important, the sites leverage the process of production to engage and educate residents on growing their own food and utilizing urban agriculture practices. During the 2018 growing season, Promise Agriculture projects growing between 750 to1,000 pounds of fresh produce to source to the Community Soup Kitchen, while engaging 350 to 450 residents and volunteers through events, workdays and workshops.

Promise Garden promotes sustainable urban agriculture in the heart of New Brunswick, providing critical space for residents to grow their own food and demonstrating a variety of small-scale, intensive food-production methods. It operates through a land-use partnership with the United Methodist Church of New Brunswick. Local residents rent the 50 raised beds to grow their own produce and flowers.

The garden also includes an apiculture project with two honey-producing hives, a fruit- and nut- tree orchard growing hazelnuts, apples, blueberries and raspberries, and a compost project that diverts more than 10,000 pounds of plant-based food waste from Elijah’s Promise’s culinary operations.

The garden serves as an outdoor classroom for New Brunswick Public School students who participate in the Let’s Cook for Kids program each summer, and also hosts a number of outdoor events throughout the growing season.

For more information about the Mercado Esperanza, Promise Garden and other programs of Elijah’s Promise, go to

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

East Brunswick

East Brunswick: The History of... The East Brunswick Grange

April 18, 2018

EAST BRUNSWICK, NJ - During East Brunswick’s agricultural years, one of the most active organizations in town was the East Brunswick Grange. Granges were fraternities for farmers that helped promote the well-being of farming in the community. There were many granges across the country during the late 19th and early 20th Century, and East Brunswick was certainly no exception. In the period ...

Highland Park: Teen Mom Charged in Death of Newborn

HIGHLAND PARK, NJ - In a tragic turn of events, a teenager from Highland Park was charged in a juvenile complaint with murder in the first degree in the death of her newborn son.

Middlesex County Prosecutor Andrew C. Carey announced today that a 14-year-old teenage girl from Highland Park has been charged with an act of juvenile delinquency for an offense which if committed by an ...

Veinott’s Vietnam – Time Flies When You Fly Away

SOUTH PLAINFIELD, NJ – It’s been nearly a decade since South Plainfield native Philip Veinott packed his bags and moved over 8,500 miles away to start the next chapter of his life. And, a lot has changed – both personally and professionally – for Veinott in that time. 

In August 2016, Veinott married the love of his life, Helen Nguyen, and the couple is expecting ...

Red Cross Urges Blood and Platelet Donation

April 24, 2018

EAST BRUNSWICK, NJ  — This May, the American Red Cross is calling for donors to give blood and platelets regularly to be prepared to meet the needs of patients in emergency situations.


According to the National Trauma Institute, trauma accounts for approximately 41 million emergency department visits and 2 million hospital admissions each year.


In March ...

Upcoming Events

Mon, April 30, 7:00 PM

Somerset Valley Playhouse, Hillsborough

Auditions for Smokey Joe's Cafe: The Songs of ...

Arts & Entertainment

Fri, May 4, 7:30 PM

State Theatre New Jersey, New Brunswick

Wizard of Oz

Arts & Entertainment


Sat, May 5, 9:00 AM


Color Me Run to End Domestic Violence

Business Networking Breakfast Returns To East Brunswick Public Library with “Doing Business With The Federal Government” Program

EAST BRUNSWICK, NJ—East Brunswick Public Library’s Business Networking Breakfast returns with another event at the library (2 Jean Walling Civic Center) on Tuesday, May 8, from 8 to 10:00 am.

In addition to the opportunity to network with other business leaders in the area, the program features representatives from the U.S. Small Business Administration (S.B.A.) who are ...

“Weather NJ” Founder To Speak At East Brunswick Public Library

EAST BRUNSWICK, NJ—New Jersey has experienced several historical weather events. The Friends of the Library are hosting the special program “Meteorology & Historical New Jersey Storms” with Weather NJ founder  Jonathan Carr on Thursday, May 17 at 7:30 pm at the library (2 Jean Walling Civic Center).

The program explains the basics of meteorology, climatology, and a ...

Reading Like Cats and Dogs: EBPL Launches Second “Reading To Action” Program Series

EAST BRUNSWICK, NJ—East Brunswick Public Library (2 Jean Walling Civic Center) begins its second Reading to Action project, which includes a series of events and volunteer projects this April.

The Reading To Action program encourages library customers to be more active in their community. This year's theme is "animals." The library is presenting a variety of programs for ...

Retro Review: Johnny Got His Gun by Dalton Trumbo

Retro Review: Johnny Got His Gun by Dalton Trumbo (Citadel Press, 1970)


How does a reviewer do justice to a book called “the great American novel”? I first read Johnny Got His Gun during the Viet Nam war, when young people, nationwide, were protesting fighting in a war that was a senseless waste of life; a war in which the United States had no business participating.

The Truth About My Reading

The Truth About My Reading

I didn't get my Composition and Literature teacher at Montclair State College at all. A crusty old man with a dour disposition, Mr. Smith always seemed angry and rude. He appropriately intimidated freshmen, even me, an English major, who found this common core course beneath my dignity. Frankly, as a graduate of Highland Park High School, and a survivor of Mrs.

'The Sting' shimmers and shakes at Paper Mill

‘The Sting ‘slithers and shakes at Paper Mill Playhouse


MILLBURN, NJ – In a premiere production of “The Sting,” Harry Connick Jr. commands the Paper Mill Playhouse stage in Millburn.

Based on the sensational Paul Newman/Robert Redford film in 1973, the 1930s plot centers on a con game and gambling, sometimes on a train between New York and ...