EAST BRUNSWICK, NJ - The Business Resource Center at the East Brunswick Public Library, in conjunction with Princeton SCORE, is pleased to present Business Success with B2B Marketing, to be held Thursday, Oct. 24, from 6:30 to 8:30 p.m.
This seminar provides an overview of B2B marketing principals, strategies and tactics. It will explain what makes B2B marketing unique and how to identify “low-hanging fruit.” You'll learn about the importance of a business plan that clearly defines your product/service, targeted customer segments, and how you identify and meet customer needs. We'll discuss how to develop a competitive strategy, determine pricing, prospects for new business and incorporate inbound/outbound e-marketing practices.
Presenter: William Woodrow is chief executive officer of Woodrow Solutions, a marketing strategy consultant dedicated to helping B2B tech companies achieve sustainable growth. Bill is a graduate of Princeton University and Harvard Business School. He has led successful "turn-arounds" in a wide array of industrial markets in companies of all sizes.
Please register early. To register, please visit www.scoreprinceton.org. Registration will be closed 48 hours before the start of a class. If there are fewer than six people registered at that time the class will be cancelled.
For more information, please call 732-390-6767 or go to The Library’s website at http://www.ebpl.org and click on “News & Events.” Follow us on Twitter and Facebook: twitter.com/EBLibrary1, facebook.com/eastbrunswicklibraryPage